Real ads, annotated

Ad examples: 389 real advertisement examples, sorted and explained

These are real advertisement examples from the public Meta Ad Library, almost all still running on Facebook and Instagram, sorted by industry, ad type and brand. Under each ad we note the hook and why it works, so you can borrow the idea instead of just looking at the picture.

Every example shows the month it started running. An ad that has stayed live for months is usually paying for itself, so it's worth more study than a polished award-winner nobody paid to keep running.

389

real ads, each annotated

industries

famous brands

January 2018

oldest still running

By industry By ad type By brand Best right now

Ad examples by industry

Each page collects the live ads in one category, with the hook and the reason it works written out under every ad.

Ad examples by type

The same ads, sorted by what they do: stories, testimonials, humor, persuasion, static images, and ideas you can borrow.

Instagram Stories Ad Examples

15 ads

Testimonial Ads

15 ads

Funny Ads

10 ads

Persuasive Ads

15 ads

Image Ads

16 ads

Advertising Ideas

15 ads

Famous brand ads

What well-known brands are running on Facebook and Instagram today, and how it lines up with the campaigns they are famous for.

Spotify Ads

16 live ads

Liquid Death Ads

16 live ads

Old Spice Ads

16 live ads

Dollar Shave Club Ads

13 live ads

Gymshark Ads

14 live ads

Glossier Ads

12 live ads

Airbnb Ads

15 live ads

Duolingo Ads

9 live ads

Nike Ads

7 live ads

Coca-Cola Ads

10 live ads

McDonald’s Ads

15 live ads

Red Bull Ads

7 live ads

Burger King Ads

12 live ads

Starbucks Ads

15 live ads

Doritos Ads

8 live ads

A dozen of the best right now

Tiffany & Co. ad: HardWear by Tiffany — Jewelry Collection | Tiffany & Co. US

Tiffany & Co.Running since October 2026

Dynamic creative · Facebook + Instagram

HardWear by Tiffany — Jewelry Collection | Tiffany & Co. US

For the first time, HardWear by Tiffany is crafted with turquoise, celebrating the House’s legacy in the world of colored stones. Drawing on an archival motif from 1962, the new designs create a bold interplay of color…

CTA: Learn more

Hook: A close portrait of the brand's ambassador wearing the new turquoise HardWear necklace and earrings stops the scroll before you read a word.

Why it works

The copy gives a real story behind the collection: turquoise used for the first time, drawn from a 1962 archival motif. That kind of detail makes a launch feel like news instead of a product push. The image sells the look on a face people recognize, and the necklace still sits right in the middle of the frame.

See it in the Meta Ad Library ↗

Acme Farms + Kitchen ad: Acme Farms + Kitchen - PNW's local first meal kit

Acme Farms + KitchenRunning since March 2026

Image ad · Facebook + Instagram

Acme Farms + Kitchen - PNW's local first meal kit

Looking for an affordable option for local food delivery? Our Vegetarian Box contains 3 family-size meals (each meal serves 4 people) for only $104! That's $8 a serving! Check out our meals this week and give this box a…

CTA: Shop now

Hook: A bowl of lemony pasta with broccolini and feta, paired with copy that says the box works out to "$8 a serving".

Why it works

The math does the selling: $104 sounds like a lot until it becomes three family meals that each feed four. The headline also plants a clear position, "PNW's local first meal kit", which separates it from national brands. The dish is shot close and bright enough to look like something you would cook if you had time.

See it in the Meta Ad Library ↗

CHANELRunning since August 2026

Image ad · Instagram

The new face of COCO MADEMOISELLE CRUSH ABSOLU. Singer-songwriter Gracie Abrams is the ambassador for the COCO MADEMOISELLE CRUSH ABSOLU fragrance. She embodies a woman who follows her instincts and whose magnetic…

CTA: Learn more

Hook: A dim, cinematic portrait of a woman draped in pearls, framed like a still from a film.

Why it works

The image sells an attitude, not a bottle, which is how a fragrance house builds desire before anyone smells the scent. The copy names the new ambassador and gives one clear idea of the woman the scent is for: someone who follows her instincts. Even a brand this big keeps the ad to one image and a few lines.

See it in the Meta Ad Library ↗

Smallcakes MDRunning since November 2022

Image ad · Facebook + Instagram

Smallcakes MD

After appearances on the Food Network's "Cupcake Wars" season one, two and seven as well as on the hit daytime talk show "THE VIEW". USA TODAY listed as one of the TOP TEN CUPCAKES places to try in the country.

CTA: Shop now

Hook: The copy opens on TV credentials: Food Network's Cupcake Wars, The View and a USA Today top ten list.

Why it works

A local cupcake shop rarely gets to borrow trust from household names, so putting the press up front is the right move. The image backs it up with tiered stands full of cupcakes, which says variety and abundance. It has run since November 2022, a good sign the message keeps landing with new locals.

See it in the Meta Ad Library ↗

Prime Prometics ad: Mascara For Mature Lashes

Prime PrometicsRunning since March 2026

Image ad · Facebook + Instagram

Mascara For Mature Lashes

👁️ Not Just a Mascara — A Lash Revolution for Women 50+ 👁️ We didn’t make PrimeLash for the masses. We made it for you. ✔️ Gentle, hypoallergenic tubing formula ✔️ Lifts even the thinnest lashes with zero clumps ✔️…

CTA: Shop now

Hook: A side-by-side comparison chart headed "Our product developer tested tubing mascaras so you don't have to", with ticks for PrimeLash and crosses for "our competitor".

Why it works

The chart does the persuading in a format people already trust from product review sites. Each row is a feature this buyer cares about, like smudge-proof and easy to remove, so scanning it answers the main objections. The headline "Mascara For Mature Lashes" names the audience before anything else.

See it in the Meta Ad Library ↗

Thursday Boot Company ad: The Thursday Collection

Thursday Boot CompanyRunning since April 2026

Image ad · Facebook + Instagram

The Thursday Collection

☑️ The highest-quality leather boots, sneakers, & dress shoes sold at the lowest sustainable markup possible.

CTA: Shop now

Hook: Three shelves of leather boots in browns and blacks, lit like a store display against a dark background.

Why it works

The image shows the whole range at once, so the buyer starts choosing a style instead of deciding whether to look. The single line of copy makes a clear value promise: top quality at the lowest sustainable markup. That positions the brand between cheap boots and luxury labels without naming either.

See it in the Meta Ad Library ↗

Cozy Earth ad: Your New Everyday Uniform

Cozy EarthRunning since August 2026

Catalog ad · Facebook + Instagram

Your New Everyday Uniform

Your favorite outfits should be the ones you feel best in. Cozy Earth women’s apparel pairs premium comfort with elevated, easy-to-wear styles made for real life.

CTA: Shop now

Hook: A pair of navy joggers worn on a body cropped from the waist down, bare feet, on a plain light background.

Why it works

Cropping to just the legs puts all the attention on fit and fabric drape, which is what a comfort brand sells. The headline "Your New Everyday Uniform" gives the buyer a reason to own several pieces. As a catalog ad, it can rotate through the range so each shopper sees the items they are most likely to want.

See it in the Meta Ad Library ↗

Homes.com ad: Search Over 1 Million Listings For Sale Nationally.

Homes.comRunning since March 2026

Image ad · Facebook + Instagram

Search Over 1 Million Listings For Sale Nationally.

The Premier Home Listing App

CTA: Install now

Hook: A father giving his daughter a piggyback while the rest of the family laughs in a sunny living room, under "Search Over 1 Million Listings For Sale Nationally.".

Why it works

The photo sells what a home means rather than any single house, which suits a national search app. The headline gives one big, concrete number that answers "will it have what I want?". The Install now button keeps the goal simple: get the app on the phone.

See it in the Meta Ad Library ↗

Icelandair ad: Great Fares Toronto to Iceland

IcelandairRunning since January 2026

Image ad · Facebook + Instagram

Great Fares Toronto to Iceland

Travel Toronto to Iceland nonstop! Chase the Northern Lights in winter, see the midnight sun in summer, and so much more. Your next adventure is just a click away ✈️

CTA: Book now

Hook: A lone figure stands under a sky of green northern lights, which stops the thumb before a word is read.

Why it works

Icelandair sells the reason to go, not the seat. The headline then makes it concrete for one audience, "Great Fares Toronto to Iceland", and the body names both seasons (northern lights in winter, midnight sun in summer) so the ad works year round.

See it in the Meta Ad Library ↗

Yoselin Baez ad: Look expensive for less

Yoselin BaezRunning since September 2026

Image ad · Facebook + Instagram

Look expensive for less

These dresses are SO pretty 😍 perfect if you need something elegant without spending a fortune ✨

CTA: Shop now

Hook: A woman in a black lace dress at a candlelit bar, next to cut-outs of the same dress, clutch and heels.

Why it works

The headline, "Look expensive for less", is the whole promise, and the layout proves it by showing every piece of the outfit. Pairing the lifestyle shot with the product cut-outs answers "what exactly am I buying?" without a carousel.

See it in the Meta Ad Library ↗

Tortorice's Pizzeria ad: Hit That SEND MESSAGE Button 👉

Tortorice's PizzeriaRunning since November 2023

Image ad · Facebook

Hit That SEND MESSAGE Button 👉

🍕 Get HALF OFF (50% OFF) your next pizza🎉 🚨 Simply click the SEND MESSAGE button below and we'll send you 50% Off 🍕 Offer in Messenger👇🏼 🎯 Click SEND MESSAGE now! 👇🏼

CTA: Send message

Hook: A hand slicing a freshly baked square-cut pie in the box, with the headline "Hit That SEND MESSAGE Button".

Why it works

The offer is huge and simple, 50% off your next pizza, and the only thing the viewer has to do is send a message. That turns a click into a Messenger chat the pizzeria can follow up on, and the copy repeats the instruction three times so nobody misses it. Live since November 2023.

See it in the Meta Ad Library ↗

Hello SugarRunning since February 2026

Image ad · Facebook + Instagram

$20 Brazilian Wax/Sugar

**GRAND OPENING** $20 Brazilian Wax/Sugar @ Hello Sugar! New clients only! ⠀ No credit card required. When we say $20, it's really $20! All that we ask is that you tell all of your friends when you have an amazing…

CTA: Book now

Hook: "GRAND OPENING $20 Brazilian Wax" in bold pink type on a clean white card.

Why it works

Two devices work together: risk reversal ("No credit card required", "When we say $20, it's really $20!") and reciprocity, since the only thing asked in return is to tell your friends. Limiting it to new clients keeps the low price from discounting regulars, and the price-only design reads instantly.

See it in the Meta Ad Library ↗

What the strongest ads have in common

The offer is readable in a second. In every industry, the strongest ads put the price, the deal or the single benefit in the biggest type on the image.
One product, shot close. Jewelry, food, shoes and skincare all do best when the product fills the frame against a plain background.
Real people beat models. Creator-style videos, selfies and customer quotes show up in every category because they look like posts, not ads.
Big brands say less. Nike, Starbucks and Coca-Cola run a line or two of copy. Smaller brands spell out what the product is and why it's different.
Every ad ends with one action. Shop now, Order now, Learn more: one button, never a choice of three.

Make your own version

Download any of these ads

Our free Chrome extension adds a download button to every ad in the Meta Ad Library.

Start from a template

Free Canva ad templates built on the same layouts you see above.

Write a better hook

Hook formulas and a free generator for the first line of your ad.

FAQ

What is an example of an advertisement?

An advertisement is any paid message that promotes a product or service. The examples on this page are paid social ads: image, video and carousel ads that brands run on Facebook and Instagram, each taken from the public Meta Ad Library.

Where can I find real ad examples?

The Meta Ad Library shows every active ad on Facebook and Instagram, searchable by brand or keyword, for free. It has no way to save or sort what you find. That's why we collect the good ones here with notes, and why our free downloader adds a save button to the library.

What are the main types of ads?

On social platforms the main formats are single image ads, video ads, carousels with several cards, and catalog ads that pull products from a store feed. By approach, the common types are testimonial ads, offer-led ads, product demos, founder or creator videos and humour.

What makes a good advertisement?

A good ad stops the scroll in the first second, makes one clear promise and asks for one action. The longest-running examples here tend to do all three with very little copy.

Can I copy these ads?

Copy the structure, not the creative. Every ad belongs to the brand running it, so use these to learn the hook, the layout and the angle, then make your own version with your product, your words and your photos.

Ads are from the public Meta Ad Library and belong to their respective brands. They are shown here for study and commentary. We do not know any advertiser’s spend or results, so we never quote them.

Ad examples by industry

Jewelry Ads

Food Ads

Perfume Ads

Bakery Ads

Makeup Ads

Shoe Ads

Clothing Ads

Real Estate Ads

Travel Ads

Fashion Ads

Pizza Ads

Salon Ads

Skincare Ads

Beauty Ads

Coffee Ads

Ad examples by type

Instagram Stories Ad Examples

Testimonial Ads

Funny Ads

Persuasive Ads

Image Ads

Advertising Ideas

Famous brand ads

Spotify Ads

Liquid Death Ads

Old Spice Ads

Dollar Shave Club Ads

Gymshark Ads

Glossier Ads

Airbnb Ads

Duolingo Ads

Nike Ads

Coca-Cola Ads

McDonald’s Ads

Red Bull Ads

Burger King Ads

Starbucks Ads

Doritos Ads

A dozen of the best right now

What the strongest ads have in common

Make your own version

Download any of these ads

Start from a template

Write a better hook

FAQ