Ads by industry

Food Ads: 13 real examples running now

The best food ads running right now show the dish close up and in good light, then give one practical reason to order today: a price per serving, a free trial, a first-order discount or simply where to find the place. Local restaurants keep it short and point to directions or a menu, while meal kit and meal prep brands do the math for you.

The food photo does most of the work. Very few of these ads put text on the image at all. They let a melting pizza or a stacked hoagie create the craving, and keep the offer in the headline and first line of copy.

live ads, each annotated

different advertisers

February 2021

oldest still running

The 13 food ads examples

Every ad below is live in the public Meta Ad Library and belongs to the brand that runs it. We show a still frame, the copy, and our read on why it works. Dates are when each ad started running.

Acme Farms + Kitchen ad: Acme Farms + Kitchen - PNW's local first meal kit

Acme Farms + KitchenRunning since March 2026

Image ad · Facebook + Instagram

Acme Farms + Kitchen - PNW's local first meal kit

Looking for an affordable option for local food delivery? Our Vegetarian Box contains 3 family-size meals (each meal serves 4 people) for only $104! That's $8 a serving! Check out our meals this week and give this box a…

CTA: Shop now

Hook: A bowl of lemony pasta with broccolini and feta, paired with copy that says the box works out to "$8 a serving".

Why it works

The math does the selling: $104 sounds like a lot until it becomes three family meals that each feed four. The headline also plants a clear position, "PNW's local first meal kit", which separates it from national brands. The dish is shot close and bright enough to look like something you would cook if you had time.

See it in the Meta Ad Library ↗

Clean Eatz ad: We Meal Prep, So You Don't Have To

Clean EatzRunning since March 2026

Image ad · Facebook + Instagram

We Meal Prep, So You Don't Have To

A one-stop-shop for all things delicious & protein packed. Clean Eatz is a quick-service restaurant that offers no subscription meal prep services, a dine-in cafe, grab 'n' go heat & eat meals, clean & delicious snacks,…

CTA: Order now

Hook: The headline "We Meal Prep, So You Don't Have To" sits under an overhead shot of four packed meal prep containers.

Why it works

The headline names the chore and removes it in one line. The image shows variety (burrito, rice bowl, chicken and broccoli) so the buyer sees a week of options, not one dish. The body runs through a list of cravings with a playful "yup, we've got that" rhythm, which answers objections about healthy food being boring.

See it in the Meta Ad Library ↗

eMeals ad: Save Your Sanity with Meal Plans + Grocery Pickup

eMealsRunning since December 2025

Image ad · Facebook + Instagram

Save Your Sanity with Meal Plans + Grocery Pickup

Tired of trying to figure out what to cook and when to shop?? Save your sanity with easy meal plans + grocery pickup or delivery thanks to eMeals. p.s. you can try FREE today 😎

CTA: Learn more

Hook: "Tired of trying to figure out what to cook and when to shop??" over a four-photo grid of enchiladas, taco bowls and baked pasta.

Why it works

It opens with a question almost every parent has asked that week. The four-dish grid shows that the plan covers real comfort food, not diet meals. The "p.s. you can try FREE today" line at the end reads like a friend's tip and removes the cost of trying it.

See it in the Meta Ad Library ↗

Nutre Meal Plans ad: 40% Off Limited Time Only!

Nutre Meal PlansRunning since April 2026

Image ad · Facebook + Instagram

40% Off Limited Time Only!

This Family-Owned Meal Delivery Company Has Become The Northeast's most POPULAR! 🤯 See what all the hype is about and Get 40% OFF your first order. We don't think you'll regret it 😉

CTA: Shop now

Hook: A photo of the family who runs the kitchen, all in black chef jackets, smiling at the camera.

Why it works

Most meal delivery ads show only food, so a group of real cooks stands out in the feed and builds trust. The copy leans on "family-owned" and a regional claim, and the headline puts the 40% first-order discount up front. Faces make a delivery service feel local even when it ships.

See it in the Meta Ad Library ↗

Guaco Taco Crystal Falls ad: Guaco Taco Crystal Falls

Guaco Taco Crystal FallsRunning since February 2021

Image ad · Facebook + Instagram

Guaco Taco Crystal Falls

Fresh, homemade Mexican fare. Delicious tacos with beef, chicken, carnitas, shrimp and Flounder. Our spicy Mexican Gumbo is a customer favorite. Enjoy a delicious frozen margarita on our outdoor patio.

CTA: Shop now

Hook: A frozen margarita with a lime wedge, sitting next to a beer and a bloody mary on a sunny bar top.

Why it works

It sells the outdoor patio feeling rather than a single dish, which is often why people pick one Mexican spot over another. The copy then lists the actual menu, including a customer favorite spicy Mexican gumbo, so the craving has somewhere to go. Live since February 2021, it shows how long a simple, appealing local ad can keep going.

See it in the Meta Ad Library ↗

Red Pepper Pizzeria Duvall ad: Red Pepper Pizzeria & Pasta | Duvall, Carnation & Sultan WA

Red Pepper Pizzeria DuvallRunning since November 2023

Image ad · Facebook + Instagram

Red Pepper Pizzeria & Pasta | Duvall, Carnation & Sultan WA

Pizzas, savory pastas, hearty sandwiches, crisp salads, and more using the freshest ingredients

CTA: Order now

Hook: A whole jalapeño and ham pizza shot from above, cheese bubbling and edges golden.

Why it works

A full pizza from overhead is one of the most dependable food shots there is, because every slice is visible and the toppings read clearly. The headline names all three towns it serves, which helps locals know it delivers to them. The Order now button matches the moment someone is hungry and scrolling.

See it in the Meta Ad Library ↗

Mash Hoagies ad: Best Hoagies in Palm Bay, FL | Mash Hoagies | Hoagies near me

Mash HoagiesRunning since January 2026

Carousel · Facebook + Instagram

Best Hoagies in Palm Bay, FL | Mash Hoagies | Hoagies near me

These are the Best Subs aka Hoagies in Brevard! Plus so much more ... Wraps, Salads, Pressed Sandwiches, Italian Beef, Cubans, Hot Dogs, Gyros, Ice Cream, Draft Beer, etc... Looking for lunch that fits in an hour? How…

CTA: Call now

Hook: The headline "Best Hoagies in Palm Bay, FL" next to a stacked pressed hoagie cut in half to show the layers.

Why it works

Cutting the sandwich to show the cross section is a classic for a reason: you see exactly what is inside. The copy covers everything a local needs (menu range, hours, cross streets, phone number) and adds a 10% discount for veterans, first responders, teachers and seniors. Call now is the right button for a lunch spot that takes phone orders.

See it in the Meta Ad Library ↗

Red Rooster IcehouseRunning since January 2026

Multi-image · Facebook + Instagram

This is East Texas food done the right way. 🍔 No shortcuts. No frozen junk. Just scratch-made meals with fresh ingredients here at Red Rooster Icehouse in Hawkins, TX. Y’all come see us! 😋

Hook: A golden blooming onion with dipping sauce on a dark wooden table.

Why it works

A blooming onion is a showpiece dish, the kind people order to share and photograph, so it grabs attention better than a burger would. The copy is short and confident: "No shortcuts. No frozen junk." That line answers the doubt people have about small-town diners. The "Y'all come see us" sign-off fits the East Texas voice.

See it in the Meta Ad Library ↗

ProMeals Meal Prep Delivery ad: Healthy Meals. Real Results.

ProMeals Meal Prep DeliveryRunning since March 2026

Catalog ad · Facebook + Instagram

Healthy Meals. Real Results.

Fresh, high-protein meals delivered straight to your door. Delicious food that helps you hit your goals. Get yours with Free Delivery at mypromeals.com

CTA: Shop now

Hook: A plate of grilled chicken with peppers, asparagus and broccoli under the headline "Healthy Meals. Real Results.".

Why it works

The dish looks like a meal, not a diet tray, which matters for buyers who are tired of bland prep food. The copy calls out high protein and free delivery, the two things this audience checks first. As a catalog ad it can rotate through the menu so each shopper sees different meals.

See it in the Meta Ad Library ↗

Spare Time Greensboro ad: Spare Time Greensboro

Spare Time GreensboroRunning since May 2025

Carousel · Facebook + Instagram

Spare Time Greensboro

We're serving up more than just good times. Visit our restaurant for a variety of mouth-watering dishes, from kid-friendly classics to chef-crafted new creations. Dine-in, laneside service, and carry-out available! 📍…

CTA: See menu

Hook: A cast-iron skillet of wings, sliders, mozzarella sticks and dips shot from directly above on a dark surface.

Why it works

The platter shows a whole table's worth of food in one frame, which fits a bowling and entertainment venue where groups share. The copy mentions laneside service, so the food is clearly part of the night out. The address and phone number in the copy make the next step easy.

See it in the Meta Ad Library ↗

Acorn NOLARunning since August 2025

Carousel · Facebook + Instagram

Acorn NOLA

Located in the Louisiana Children Museum, Acorn is a family-friendly café from Dickie Brennan & Co. serving fresh cuisine, utilizing local ingredients. Entry to the café is free daily! Beautiful outdoor seating on…

CTA: Get directions

Hook: Four small kids in summer clothes holding popsicles, grinning outside.

Why it works

For a family café inside a children's museum, the right image is happy kids, not a plate. The copy names the restaurant group behind it and points out that entry to the café is free, which removes a question parents would have. Outdoor seating by the lagoon gives one more reason to plan a visit.

See it in the Meta Ad Library ↗

Erls Food MarketRunning since April 2025

Image ad · Facebook + Instagram

Erls Food Market

Erls Food Market providing house made fresh and frozen pizza, deli, grocery, gas, fishing AND MORE!

CTA: Get directions

Hook: A glossy burger with bacon crumbles, shot low and close on a white surface.

Why it works

The burger photo is the scroll stopper, and the copy then reveals the surprise: this is a food market that also does pizza, deli, groceries, gas and fishing supplies. That range is the selling point for a small-town stop. Get directions is the right call to action for a place people drive to.

See it in the Meta Ad Library ↗

Scotsman Home IceRunning since February 2026

Carousel · Facebook + Instagram

Scotsman Home Ice

The art of taking simple snacks and creating a simple statement. 😍

CTA: Learn more

Hook: A hand carrying a tray of watermelon and pineapple slices laid out on a bed of ice.

Why it works

An ice maker brand sells its product through the food it makes look good, which is a smart sideways angle. The fruit on ice reads as summer entertaining, exactly when people think about buying one. The short caption keeps attention on the image.

See it in the Meta Ad Library ↗

Patterns across these ads

Close, top-down or 45-degree food shots. Pizza, pasta, hoagies and meal prep containers are shot tight with real texture, so the dish reads at thumbnail size.
Price broken down per serving. Acme Farms turns $104 into "$8 a serving", which makes a meal kit feel cheaper than takeout without changing the price.
The problem named before the product. eMeals and Clean Eatz open on the chore (deciding what to cook, prepping meals) and position the brand as the way out.
People behind the food. Nutre puts the family who runs the kitchen in the frame, which turns a delivery service into a business with faces.
Local details in the copy. Hours, cross streets, phone numbers and town names show up in the restaurant ads, because a nearby diner needs to know they can get there.

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FAQ

What makes a good food ad?

A photo that makes people hungry, shot close enough to see texture, plus one clear next step: order, see the menu, get directions or try it free. Keep the copy short and specific about the food itself, like the fillings, the portion or what makes it homemade. If you have an offer, put it in the headline, not buried in the body.

How should restaurants advertise on Facebook and Instagram?

Use your best-selling dish as the image and a local call to action such as Get directions, See menu or Order now. Add the details a nearby customer needs, like hours, address and whether you do pickup or delivery. Several of the local ads here have run for years with nothing more than a great photo and that information.

Should food ads show people or just the food?

Mostly the food, because the craving is what stops the scroll. People help when they tell a story the dish cannot, like the family chefs in the Nutre ad or kids with popsicles for a family café. If you add people, make sure they make the brand more trustworthy or more fun, not just decorative.

What offers work best in meal kit and meal prep ads?

The ones that lower the risk of the first order: a free trial, a first-order discount or free delivery. A price per serving helps too, because it compares your box against takeout instead of against groceries. Keep it to one offer per ad so the shopper is not doing sums.

Ad examples from other industries

All ad examples Jewelry Ads Perfume Ads Bakery Ads Makeup Ads Shoe Ads Clothing Ads Real Estate Ads Travel Ads Fashion Ads Pizza Ads Salon Ads Skincare Ads Beauty Ads Coffee Ads

Ads are from the public Meta Ad Library and belong to their respective brands. They are shown here for study and commentary. We do not know any advertiser’s spend or results, so we never quote them.