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Real Estate Ads: 14 real examples running now

The best real estate ads running right now do one of three jobs and do it clearly: show a specific home, answer a question a buyer or seller is already asking, or make an agent the obvious local expert. The image is almost always a bright, wide photo of a house, a room or the lifestyle around it, and the copy names the place.

Local wins in this category. Agents who name their lake, town or neighborhood and pair it with a simple call to action like Call now stay live for years. National players like Homes.com go broad instead, with one big number and an app install.

14
live ads, each annotated
14
different advertisers
July 2018
oldest still running

The 14 real estate ads examples

Every ad below is live in the public Meta Ad Library and belongs to the brand that runs it. We show a still frame, the copy, and our read on why it works. Dates are when each ad started running.

Homes.com ad: Search Over 1 Million Listings For Sale Nationally.
Homes.comRunning since March 2026

Image ad · Facebook + Instagram

Search Over 1 Million Listings For Sale Nationally.

The Premier Home Listing App

CTA: Install now

Hook: A father giving his daughter a piggyback while the rest of the family laughs in a sunny living room, under "Search Over 1 Million Listings For Sale Nationally.".

Why it works

The photo sells what a home means rather than any single house, which suits a national search app. The headline gives one big, concrete number that answers "will it have what I want?". The Install now button keeps the goal simple: get the app on the phone.

See it in the Meta Ad Library ↗
ALVAS Real Estate - Alpine Lake Vacations & Sales ad: Explore 138 Laurel Circle in 3D
ALVAS Real Estate - Alpine Lake Vacations & SalesRunning since July 2024

Image ad · Facebook + Instagram

Explore 138 Laurel Circle in 3D

Step inside and soak up the serene beauty of our lake view home in Alpine Lake! 🏡 138 Laurel Circle.

Hook: The headline "Explore 138 Laurel Circle in 3D" over a cozy living room with a stone fireplace and wood ceiling.

Why it works

A 3D tour turns a listing ad into an experience people can try from the sofa. The street address makes it feel concrete and lets locals recognize it. The warm interior photo, with the fireplace front and centre, sells the lake-house feeling the copy describes.

See it in the Meta Ad Library ↗
The Whitney Team - First Team Real Estate ad: Large 3+ Bedroom Homes For Sale Near You
The Whitney Team - First Team Real EstateRunning since March 2024

Image ad · Facebook

Large 3+ Bedroom Homes For Sale Near You

👀 See all available 3+ Bedroom Family Homes For Sale in Cypress and surrounding communities! 👀

CTA: Learn more

Hook: "Large 3+ Bedroom Homes For Sale Near You" above a single-storey home with a wide driveway under blue sky.

Why it works

The headline filters for one buyer, a family that needs space, and promises a full list rather than one house. Naming Cypress and nearby communities in the copy keeps it local. It has been live since March 2024, which usually means the search-style offer keeps generating inquiries.

See it in the Meta Ad Library ↗
Jon Bell - Railey Realty - Deep Creek Lake ad: Jon Bell - Railey Realty - Deep Creek Lake
Jon Bell - Railey Realty - Deep Creek LakeRunning since April 2020

Image ad · Facebook + Instagram

Jon Bell - Railey Realty - Deep Creek Lake

Are you interested in Buying or selling Real Estate in the Deep Creek Lake area? Call Today! Jon Bell & Railey Realty. No-one knows Deep Creek Lake Like we do! Search…

CTA: Call now

Hook: A modern stone and glass lake house lit up at dusk, with balconies facing the view.

Why it works

A striking home at golden hour stops the scroll and signals the price range the agent works in. The copy names Deep Creek Lake twice and claims local expertise, "No-one knows Deep Creek Lake like we do". Call now plus a search link covers people ready to talk and people still browsing. It has run since April 2020.

See it in the Meta Ad Library ↗
Railey Realty Deep Creek Lake ad: Railey Realty Deep Creek
Railey Realty Deep Creek LakeRunning since July 2020

Image ad · Facebook

Railey Realty Deep Creek

Stay up to date on all things Deep Creek Lake!

CTA: Like Page

Hook: A wakeboarder carving behind a boat on a lake ringed with green hills and lakefront homes.

Why it works

This ad sells life at the lake, not a house, which is exactly why people buy there. The Like Page goal builds a local audience the brokerage can reach again with listings later. It is a good example of a brand-building ad running alongside a listing ad from the same company.

See it in the Meta Ad Library ↗
Century 21 Gold Key Realty - Steinbach, Manitoba ad: Century 21 Gold Key Realty
Century 21 Gold Key Realty - Steinbach, ManitobaRunning since July 2025

Image ad · Facebook + Instagram

Century 21 Gold Key Realty

What's your home worth in the current market? We have professional Realtors that can help you figure out how to get top dollar for you home.

CTA: Contact us

Hook: A bright, modern kitchen with pendant lights and wood cabinets, paired with "What's your home worth in the current market?".

Why it works

Every homeowner wonders about this question, so it pulls in sellers who are not ready to list yet. The clean, updated kitchen shows the kind of home the agents sell. Contact us keeps the step small: a conversation instead of a commitment.

See it in the Meta Ad Library ↗
Harry L. Kimbrough ad: Real Estate, Homes For Sale.
Harry L. KimbroughRunning since April 2025

Image ad · Facebook + Instagram

Real Estate, Homes For Sale.

You're gonna LOVE this NEW listing at 5506 Glock! AMAZING Home For Sale Or Trade *Have a home to sell? Buy This Home, and We'll Buy Yours! Ask us about our exclusive trade program* Amazing buyer incentives on this…

CTA: Apply now

Hook: The copy opens with excitement about a new listing at a named street address, over a photo of a covered patio and green backyard.

Why it works

The offer is unusual: buy this home and the agent will buy yours, plus a buy-back guarantee. That speaks directly to sellers who need to sell before they can buy. Showing the backyard instead of the front of the house sells everyday life in the home.

See it in the Meta Ad Library ↗
Housing Resources, Inc. ad: First-time Homebuyer?
Housing Resources, Inc.Running since June 2020

Image ad · Facebook

First-time Homebuyer?

If you are thinking about purchasing your first home, register for one of our NEW Virtual Homebuyer Education Workshops. Our HUD approved housing counselors can help guide you through this interactive experience where…

CTA: Call now

Hook: The headline asks "First-time Homebuyer?" next to a woman studying her laptop over coffee.

Why it works

The question picks out the exact audience, and the photo mirrors what they are doing: researching alone. The copy offers free education from HUD-approved counselors and mentions down payment assistance, a topic first-time buyers search for. It has run since June 2020.

See it in the Meta Ad Library ↗
Verani School of Real Estate ad: What to Ask a Real Estate Broker Before Joining
Verani School of Real EstateRunning since July 2018

Image ad

What to Ask a Real Estate Broker Before Joining

Real estate is a complex business, so making the right decision about which firm to join is crucial. Check out our video series for tips.

Hook: A man in a suit holding a question mark sign over his face, under "What to Ask a Real Estate Broker Before Joining".

Why it works

This ad targets new agents, not home buyers, and the question mark image matches their uncertainty. A video series of tips gives value before asking for anything. It has been live since July 2018, the longest-running ad on this page.

See it in the Meta Ad Library ↗
The Secrist Team ad: Linda Secrist & Associates
The Secrist TeamRunning since October 2020

Image ad · Facebook + Instagram

Linda Secrist & Associates

Utah Homes For Sale, Open house info and online tours and photos of Utah's most elegant homes! The Linda Secrist Team is a member of Berkshire Hathaway HomeServices WE SELL FAST FOR MORE!

CTA: Sign up

Hook: A large stone home with tall cypress trees and a manicured front garden in bright sun.

Why it works

The photo signals the elegant end of the Utah market the team specializes in. The copy offers open house info and online tours, and the Sign up button turns browsers into leads. Naming the Berkshire Hathaway network puts a trusted brand behind a local team.

See it in the Meta Ad Library ↗
Homes of Naperville ad: Naperville IL Real Estate Listings Home Search - Blue Fence Real Es...
Homes of NapervilleRunning since April 2025

Image ad · Facebook + Instagram

Naperville IL Real Estate Listings Home Search - Blue Fence Real Es...

NapervilleLuxuryHomes.com - THE website for Luxury Homes in Naperville. View pictures and details on all luxury listings in Naperville, Illinois. List & sell your home with our award winning team.

CTA: Learn more

Hook: A classic two-storey home with a wide front porch, an American flag and a white picket fence.

Why it works

The image is an idealized picture of a Naperville family home, which is the feeling the luxury buyer is shopping for. The copy positions the site as the place for luxury listings in one town, and that narrow focus makes the team look like specialists. It works for both buyers searching and sellers choosing an agent.

See it in the Meta Ad Library ↗
Rawlings Auction, Appraisal & Realty, LLC ad: The Only Way To Sell!!
Rawlings Auction, Appraisal & Realty, LLCRunning since August 2024

Image ad · Facebook + Instagram

The Only Way To Sell!!

Live or Online Personal Property & Real Estate Auctions. FREE CONSULTATION.

CTA: Learn more

Hook: An auctioneer in a suit and headset mid-call, gesturing outdoors, under "The Only Way To Sell!!".

Why it works

Showing the auctioneer at work makes the service tangible and a little exciting. The bold headline takes a clear position, auction over a traditional listing, which pulls in sellers already curious about that route. A free consultation lowers the barrier to finding out more.

See it in the Meta Ad Library ↗
Long Island Realtor Larry McKenna ad: Long Island Realtor Larry McKenna
Long Island Realtor Larry McKennaRunning since April 2020

Image ad · Facebook

Long Island Realtor Larry McKenna

Larry McKenna is a highly successful Real Estate Agent / Team Leader with over 13 years of experience. His team services the Long Island market.

CTA: Call now

Hook: A large white colonial home on a quiet, tree-lined Long Island street.

Why it works

The photo looks like a typical home in the area the agent serves, so local buyers and sellers see their own street. The copy states his experience, over 13 years and leading a team, which is the main thing sellers check when choosing an agent. Call now keeps the step direct.

See it in the Meta Ad Library ↗
Oakwood Homes of Tulsa ad: Oakwood Homes of Tulsa
Oakwood Homes of TulsaRunning since January 2025

Image ad · Facebook + Instagram

Oakwood Homes of Tulsa

Special Financing available to Oklahoma Landowners, and Relatives. 2,3,4,5 Bedrooms Available. Upgraded Insulation Package on every home!!!

CTA: Apply now

Hook: A modern open-plan kitchen with a dark island, stainless appliances and wood-look floors.

Why it works

Leading with an upgraded interior shows the quality of a home buyers might assume is basic. The copy speaks to a specific group, Oklahoma landowners and their relatives, with special financing, which removes a real buying barrier. Listing bedroom options from two to five shows range in one line.

See it in the Meta Ad Library ↗

Patterns across these ads

  • A real place in the headline. Deep Creek Lake, Cypress, Naperville, Long Island, Steinbach. The strongest local ads name the area so buyers there feel spoken to and others scroll past.
  • Sell the lifestyle, not the floor plan. Railey Realty shows wakeboarding on the lake and Homes.com shows a family playing at home. The house becomes part of a life people want.
  • A question the reader already has. "What's your home worth?", "First-time homebuyer?", "What to ask a broker before joining". A question makes the ad read as help.
  • One listing, one address. ALVAS and Harry Kimbrough put a street address in the copy, which makes the ad feel like news about a real home rather than a general pitch.
  • Long-running, simple local ads. Several agent ads here have run since 2018 to 2020 with a house photo and a Call now button, a sign that plain and local is enough in this category.

Make your own version

Download any of these ads

Our free Chrome extension adds a download button to every ad in the Meta Ad Library.

Start from a template

Free Canva ad templates built on the same layouts you see above.

Write a better hook

Hook formulas and a free generator for the first line of your ad.

FAQ

What makes a good real estate ad on Facebook?

A bright, wide photo of a home or the neighborhood lifestyle, a headline that names the area, and one clear action like call, search listings or get a home value. Specific beats general: a street address, a bedroom count or a lake name tells people this is real and local. Keep it to one goal per ad.

Should real estate agents advertise listings or themselves?

Both, for different reasons. Listing ads like ALVAS's 3D tour bring in buyers for a specific home and show sellers how you market. Brand ads like Jon Bell's or Larry McKenna's build recognition so you are the agent people call when they are ready, which is why many of them run for years.

What are good real estate ad ideas for getting seller leads?

Ask the question every owner wonders about, "What's your home worth in the current market?", as Century 21 Gold Key does. Offer something low-commitment like a free valuation or consultation. A trade-in style offer, as in Harry Kimbrough's "buy this home and we'll buy yours", speaks to sellers who need to buy at the same time.

Do real estate ads have special rules on Meta?

Yes. Housing ads fall under Meta's Special Ad Category, which limits targeting by age, gender and postcode to prevent discrimination. That is one reason the creative and the headline matter so much here: naming the area in the copy does the work targeting cannot. Always declare the category when you set up the campaign.

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Ads are from the public Meta Ad Library and belong to their respective brands. They are shown here for study and commentary. We do not know any advertiser’s spend or results, so we never quote them.