Advertising Case Studies
Real brands, real numbers. Documented campaigns from around the world — what they ran, why it worked, and the results — so you can borrow the playbook.
Case Study: Spotify Wrapped and How a Data Visualization Became the Most Shared Campaign in Music
Spotify Wrapped turns user listening data into personal shareable stories. Here is how it became an annual cultural event, the documented scale, and what any brand can replicate.
Case Study: Gymshark's Influencer Strategy From a Garage to £1B Without a TV Budget
Gymshark became a billion-pound brand by seeding product to fitness YouTubers in 2012 before influencer marketing had a name. Here are the documented numbers and mechanics.
Case Study: How Glossier Grew From a Beauty Blog to a $1.2B Brand on Community Alone
Glossier grew from a blog's audience into a $1.2B beauty brand by treating customers as co-creators rather than buyers. Here are the documented numbers and the mechanics.
Case Study: How Airbnb Built a Referral Engine That Drove 900% Yearly User Growth
Airbnb's referral program is one of the most-studied growth examples in tech. Here are the publicly documented numbers, the mechanics, and what DTC and SaaS brands can replicate.
Blendtec \"Will It Blend?\": The $50 Demo Series Behind a 700% Sales Claim
Blendtec's Will It Blend? started with $50 of props in 2006. Here is what it ran, the 700% sales figure its marketer reported, and what to copy for video ads.
Purple Mattress: The Raw-Egg Test That Built a Brand
Purple used a Goldilocks and a raw-egg drop test to make an invisible material benefit visual. The Harmon Brothers campaign drew 100M+ views and helped scale Purple to a public company.
Squatty Potty: The Unicorn Ad That Lifted Sales 600%
A pooping unicorn and a prince explaining colon science. Harmon Brothers' 2015 Squatty Potty ad hit 100M+ views and reportedly lifted online sales by around 600%.
Dollar Shave Club: From a $4,500 Launch Video to a $1 Billion Sale
What Dollar Shave Club's $4,500 launch video did for the business: 12,000 sign-ups in 48 hours, funding, 3.2M members and Unilever's reported $1B deal.
Campaigns that worked, documented.
The full story behind campaigns people still reference years later.
- One documented campaign broken down end to end
- The creative decision that actually moved the number
- Where the budget went, when it is public
- What a small brand can borrow from it this month
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