Free tools
Free marketing tools for ad creative
28 free calculators, AI generators, and analyzers for D2C brands and performance marketers. No login, no credit card.
AI Generators & Creative
Draft hooks, headlines, scripts, and full ad copy in seconds.
AI Hook Generator
Type your product and its main benefit. The hook generator writes 10 opening lines for Reels, Shorts and Meta ads, one per formula.
Try it free →Ad Copy Character Counter
Count characters in your ad copy and check against Meta, TikTok, and Google limits.
Try it free →Content Readability Checker
Check reading level, sentence complexity, and readability score of any text.
Try it free →PopularAd Copy Optimizer
Optimize your ad copy for Instagram, Meta, TikTok, Twitter/X, and Google — with platform-specific recommendations.
Try it free →PopularTweet-Style Ad Generator
Generate realistic Twitter/X tweet screenshots to use as social proof in your ads.
Try it free →PopularFacebook Ad Headline Generator
Generate 8 Facebook ad headlines under Meta’s 40-character limit, with AI.
Try it free →PopularAI Ad Copy Generator
Generate ad copy using PAS, AIDA, or FAB frameworks, with AI.
Try it free →Ad Script Generator
Enter your product and its main benefit and get 3 short video ad scripts, each with a hook, body beats and a call to action.
Try it free →PopularUGC Script Generator
Generate creator-to-camera UGC ad scripts in any tone, with AI.
Try it free →Ad Idea Generator
Brainstorm 8 distinct ad creative concepts across formats, with AI.
Try it free →AI CTA Generator
Generate 10 call-to-action phrases for any ad, with AI.
Try it free →PopularAd Hook Swipe File
100 example ad hooks across 10 proven formulas and 10 niches.
Try it free →PopularAI Ad Generator
Generate a starter ad — hook, headline, and CTA — in one click, with AI.
Try it free →PopularHook Checker
Paste the first line of your ad or video. Get a score, the reasons behind it, the closest proven hook pattern, and rewrites to test.
Try it free →PopularFacebook Ad Mockup Generator
Upload your image, add your copy and see how the ad looks in the Facebook feed, the Instagram feed and an Instagram Story. Download it as a PNG.
Try it free →Ad Research
Search ad libraries and study real ads.
Instagram Ads Library
A curated gallery of real Instagram ads, broken down, plus how to search Meta’s official Ad Library.
Try it free →PopularMeta Ad Library Search
Pick a keyword, country, platform, media type and date range. We build the Meta Ads Library search link and open the results on Facebook.
Try it free →Calculators & Analytics
Run the numbers before you spend — ROAS, CPM, CPC, budgets, break-even.
ROAS Calculator
Calculate return on ad spend and see if your campaigns are profitable.
Try it free →PopularBreak-Even ROAS Calculator
Find the minimum ROAS you need to cover costs and break even.
Try it free →CPM Calculator
Calculate cost per thousand impressions — and reverse-calculate impressions from budget.
Try it free →CTR Calculator
Calculate click-through rate and benchmark against platform averages.
Try it free →PopularAd Budget Calculator
Calculate how much ad budget you need to hit your conversion goals.
Try it free →CPC Calculator
Calculate cost per click and compare against platform benchmarks.
Try it free →UTM Link Builder
Build UTM-tagged links to track campaign performance in Google Analytics.
Try it free →PopularKeyword Research Tool
Generate high-performing keyword ideas for your ad campaigns from a single seed term.
Try it free →PopularAd Performance Tracker
Log your campaign metrics and get instant ROAS, CPA, CTR, and CPM analysis across all campaigns.
Try it free →Technical & SEO
Utilities for tags, schema, UTMs, keywords, and page checks.
Put these numbers to work
Browse 1,750+ free AI ad prompts and steal the patterns behind ads that actually move ROAS.