Ad Formats
Every format explained — static, video, carousel, UGC, and more. Know what to use and when.
UGC Ad Format: Structure, Shot Types and Sub-Formats Explained
What a UGC ad is made of: the five structural beats, the shot types creators use, sub-formats from testimonial to green screen, and when the format fits.
Story and Reels Ads: Specs, Differences, and When to Use Each
Story and Reels ads both run vertically on Meta and Instagram, but they have different audiences, placements, and creative demands. Here's what you need to know.
Lead Ads: What They Are, How They Work, and When to Use Them
Lead ads collect contact info directly inside Meta's apps, without sending anyone to a landing page. Here's how they work, what they cost to set up, and when they beat traditional lead gen.
Dynamic Product Ads (DPA): How They Work and When to Run Them
Dynamic Product Ads automatically show each viewer the products they already browsed. Here's how DPA works, what you need to set it up, and where it fits in your funnel.
Carousel Ads: What They Are and When to Use Them
Carousel ads let you show up to 10 images or videos in a swipeable format. Here's what they are, when they outperform single-image ads, and the specs you need.
Advantage+ Shopping Campaigns: What They Are and How to Use Them
Advantage+ Shopping campaigns automate targeting, placements, and creative optimization for e-commerce. Here's how ASC works, when it outperforms manual campaigns, and what to watch out for.
Format Breakdown: Why 'Your Driver Left a Photo' Is Giving Small Creators Millions of Views
Analyzing the viral TikTok format that's turning sub-2K follower accounts into million-view creators using fake delivery notifications.
From Viral Format to Ad Format: Turning Reels and Shorts Trends Into Ad Concepts First
How to spot a viral short-form format on Instagram Reels and YouTube Shorts, break down its anatomy, and turn it into an ad concept before competitors copy it.
Learn one ad format properly each week.
What each format is for, when it wins, and how to build it.
- One format explained with real examples
- The specs you need before you brief a designer
- When this format beats the obvious alternative
- A prompt to generate your first version of it
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