Ads by industry

Salon Ads: 13 real examples running now

The best salon ads show the finished hair, not the salon. A row of clients' backs in five shades of brown and blonde, a fresh cut photographed in the chair, a bright pink blowout: the result is the ad, and the copy only has to name the service and the booking button.

The other thing that separates them is a reason to book a new place. A $20 grand-opening wax, a quiz that matches you with a stylist, a note that the salon is under new ownership. Switching hairdressers feels risky, and the ads that work lower that risk.

live ads, each annotated

different advertisers

September 2019

oldest still running

The 13 salon ads examples

Every ad below is live in the public Meta Ad Library and belongs to the brand that runs it. We show a still frame, the copy, and our read on why it works. Dates are when each ad started running.

Hello SugarRunning since February 2026

Image ad · Facebook + Instagram

$20 Brazilian Wax/Sugar

**GRAND OPENING** $20 Brazilian Wax/Sugar @ Hello Sugar! New clients only! ⠀ No credit card required. When we say $20, it's really $20! All that we ask is that you tell all of your friends when you have an amazing…

CTA: Book now

Hook: "GRAND OPENING $20 Brazilian Wax" in bold pink type on a clean white card.

Why it works

Two devices work together: risk reversal ("No credit card required", "When we say $20, it's really $20!") and reciprocity, since the only thing asked in return is to tell your friends. Limiting it to new clients keeps the low price from discounting regulars, and the price-only design reads instantly.

See it in the Meta Ad Library ↗

Three Strands Salon ad: Custom Color & Luxury Extensions

Three Strands SalonRunning since May 2026

Image ad · Facebook + Instagram

Custom Color & Luxury Extensions

Effortless, beautiful hair starts here. ✨ Specializing in custom color, luxury extensions, and precision cuts. Swipe to view our services and secure your spot today! 🤍

CTA: Book now

Hook: Five women stand with their backs to the camera, each with a different custom colour from dark brunette to bright blonde.

Why it works

One image shows the salon's whole range of colour and extension work, and lining people up from dark to light makes it feel like a portfolio. The headline names the two premium services, custom colour and luxury extensions, so the ad attracts higher-value bookings.

See it in the Meta Ad Library ↗

Be Inspired Salon ad: Downtown Madison Hair

Be Inspired SalonRunning since September 2024

Image ad · Facebook + Instagram

Downtown Madison Hair

Love your Hair. Love your Stylist! If you're looking for the right hairstylist for your personality & hair type, try our unique matchmaking survey today! You'll see your top three stylists in Madison, Wisconsin. Click…

CTA: Book now

Hook: A client with long, glossy dark layers smiles in the salon chair.

Why it works

Instead of asking for a booking, the ad offers a matchmaking survey that shows your top three stylists in Madison. That makes the click feel low-risk and personal, and the real client photo shows what the result looks like.

See it in the Meta Ad Library ↗

Black Sheep SalonRunning since November 2023

Image ad · Facebook + Instagram

Black Sheep Salon

Full Service Hair Salon 🖤 Specializing in extensions, blonding, color and clinical skincare services. "Nobody is Like YOU!"

CTA: Book now

Hook: A full row of clients reclined at the shampoo bowls, every chair taken.

Why it works

A busy salon floor is social proof without a single review: people trust a place that is clearly in demand. The copy lists the specialties (extensions, blonding, colour, clinical skincare) and closes on a line with personality, "Nobody is Like YOU!". It has run since 2023.

See it in the Meta Ad Library ↗

The Blonding Parlour ad: The Blonding Parlour

The Blonding ParlourRunning since December 2022

Image ad · Facebook + Instagram

The Blonding Parlour

Hair extensions, color, cuts and more!

CTA: Book now

Hook: A platinum blonde with soft waves looks straight into the camera.

Why it works

The salon's name tells you its specialty and the image proves it in one look. The copy is a single line of services, which is all a niche salon needs when the photo already shows the work. Live since 2022.

See it in the Meta Ad Library ↗

Shear SalonRunning since March 2026

Image ad · Facebook + Instagram

Shear Salon

Shear Salon is now under new ownership, offering refreshed energy, experienced stylists, and personalized hair services in Irving, TX. From cuts and custom color to treatments and styling, we’re here to help you love…

CTA: Book now

Hook: Waist-length bubblegum-pink hair styled in loose waves, shot from behind in the chair.

Why it works

The bold colour stops the scroll, and the copy uses "now under new ownership" as a reason for lapsed or doubtful clients to try the salon again. Naming the services and the city (Irving, TX) keeps it local.

See it in the Meta Ad Library ↗

Royalty Salon & BarbershopRunning since May 2024

Image ad · Facebook + Instagram

Book your appointment online through this Booksy link https://booksy.com/en-us/123977_royalty-barbershop_barbershop_36436_richardson Or by calling Phone number: +1 (469) 399-0990 Dirección: 525 W Arapaho Rd Ste 23,…

Hook: A barber's clippers mid-pass on a sharp skin fade.

Why it works

The action shot shows skill in progress, which suits a barbershop where precision is the selling point. The copy gives a direct booking link, a phone number and the address, with the address labelled in Spanish, which suits a bilingual neighbourhood.

See it in the Meta Ad Library ↗

AJ's WigsRunning since May 2026

Image ad · Facebook + Instagram

AJ's Wigs

A full-service Wig and Hair salon with the Only Wig Master In New Hampshire. Open to all. Specialize in medical-grade realistic, comfortable Wigs. AWARD-WINNING SALON with 13 national awards.

CTA: Send message

Hook: A woman laughing with a fist in the air, wearing a short feathered wig.

Why it works

The image sells confidence, which is the real product for people buying medical-grade wigs. The copy stacks credibility: the only Wig Master in New Hampshire and 13 national awards. Send message invites the private conversation many of these clients prefer.

See it in the Meta Ad Library ↗

Estela Dominican Hair Salon ad: Estela Dominican Hair Salon

Estela Dominican Hair SalonRunning since April 2020

Image ad · Facebook

Estela Dominican Hair Salon

We are a Dominican hair salon that takes care of making sure your hair stays healthy. We offer great hair products to help with hair growth and shine and strength... come visit us you will no be disappointed!!

CTA: Get directions

Hook: A client's freshly styled, glossy bob from behind, in a salon with dryers in the background.

Why it works

The real salon setting and the healthy-looking result match the copy's promise of keeping hair healthy with growth and shine products. It speaks to a specific community as a Dominican salon, which helps the right clients find it. Running since 2020.

See it in the Meta Ad Library ↗

Shantels Hair Salon and Day Spa ad: Shantels Hair Salon and Day Spa

Shantels Hair Salon and Day SpaRunning since September 2025

Image ad · Facebook

Shantels Hair Salon and Day Spa

It's Corn Festival time! We are the proud sponsor of The Jesse White Tumblers and The On Broadway Dancers @ 12:30 Sunday before the parade. 413 Liberty Street, in front of our salon. See you there!

CTA: Call now

Hook: Long blonde waves with bright highlights, shot close in the salon.

Why it works

The copy is a community post, not a sales pitch: the salon is sponsoring performers at the town's Corn Festival in front of its own address. That kind of local presence builds familiarity that a discount cannot, and the hair photo still shows the work.

See it in the Meta Ad Library ↗

Milla's Hair Salon ad: Milla's Hair Salon

Milla's Hair SalonRunning since September 2019

Image ad

Milla's Hair Salon

We can help you create that look you've been wanting. Call us to for an appointment today!

CTA: Call now

Hook: A stylist blow-dries a smiling client's long hair with a round brush.

Why it works

The image shows the experience of being looked after, and the copy keeps it simple: create the look you have wanted, call for an appointment. Call now suits a small salon that books by phone. It has run since 2019.

See it in the Meta Ad Library ↗

Eden Alexander ad: Nail Salon Station Rentals

Eden AlexanderRunning since June 2026

Image ad · Facebook + Instagram

Nail Salon Station Rentals

New Appleton based hair, nail and head spa salon opening September 2026. Now Leasing two furnished nail stations through the Glow Group. Glow has a unique business model allowing beauty professionals the flexibility to…

CTA: Contact us

Hook: A bright, empty salon floor with furnished stations waiting for a professional.

Why it works

This one targets stylists and nail techs, not clients. It sells a station rental by showing the finished space and explaining the flexible model (rent only the time you need), which is the main objection for beauty professionals going independent.

See it in the Meta Ad Library ↗

Serene NailsRunning since April 2025

Image ad · Facebook + Instagram

Serene Nails

Nail salon and spa

CTA: Get directions

Hook: Bare feet with pink toenails resting on smooth black stones.

Why it works

The spa styling sells relaxation rather than a list of services. With a three-word body, "Nail salon and spa", and a Get directions button, it works as a simple local reminder for people nearby.

See it in the Meta Ad Library ↗

Patterns across these ads

Real client results, shot in the salon. The strongest images are phone-quality photos of a client's hair right after the appointment, with the salon chair or mirror still visible.
Show the back of the head. Colour and extensions are sold from behind: long waves, blonding and balayage all photograph best with the client facing away.
An intro offer for new clients. Hello Sugar's $20 Brazilian, new clients only, no card required, is built to get a first visit, not to discount regulars.
Matchmaking instead of a hard sell. A Madison salon sends people to a short survey that recommends their top three stylists, which turns "who should I trust with my hair" into a fun step.
Local proof. Awards, years in business, new ownership, sponsoring the town festival: salons are local businesses and their ads lean on local trust.

Make your own version

Download any of these ads

Our free Chrome extension adds a download button to every ad in the Meta Ad Library.

Start from a template

Free Canva ad templates built on the same layouts you see above.

Write a better hook

Hook formulas and a free generator for the first line of your ad.

FAQ

What should a hair salon post in a Facebook ad?

A real after photo of a client's hair, taken in your salon, plus one line on the service and a Book now button. The ads here that stand out show the result clearly (colour, length, cut) and skip stock images of models with blow dryers. If you have an offer for new clients, put it in the headline.

How do salons get new clients from Instagram and Facebook ads?

Lower the cost of trying you. That can be an intro price (Hello Sugar), a quiz that matches people with a stylist (Be Inspired Salon), or a fresh start message like Shear Salon's "under new ownership". Each one answers the worry of booking with someone new.

Should salon ads use before and after photos?

Before and after is the most direct way to sell colour and extensions, but a strong after shot can do the job alone. Several ads here show only the finished hair from behind, which works because the result is obviously professional. If you use client photos, ask permission first.

Where do these salon ad examples come from?

They are real ads from the public Meta Ad Library, which lists ads running on Facebook and Instagram. Each ad belongs to the salon that runs it. We picked them for clear creative and a usable idea, not for results, which the library does not show.

Ad examples from other industries

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Ads are from the public Meta Ad Library and belong to their respective brands. They are shown here for study and commentary. We do not know any advertiser’s spend or results, so we never quote them.