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Coffee Ads: 10 real examples running now

The coffee ads that stand out right now give one cup one job. A cold brew with 17g of protein for people tracking macros, a pumpkin blend that a customer says beats the big chain, a creamer that asks you to pause and pick a flavour. The drink is always the hero shot, and the copy adds a single reason to pick this one.

Big brands and small roasters use the same moves: a tight product photo, a short line of copy, a seasonal or functional angle. Starbucks rotates many short variations on one idea, while challenger brands like Death Wish Coffee borrow credibility from reviews and press quotes.

live ads, each annotated

different advertisers

June 2023

oldest still running

The 10 coffee ads examples

Every ad below is live in the public Meta Ad Library and belongs to the brand that runs it. We show a still frame, the copy, and our read on why it works. Dates are when each ad started running.

Death Wish Coffee ad: Pumpkin Chai is back

Death Wish CoffeeRunning since August 2026

Image ad · Facebook + Instagram

Pumpkin Chai is back

Pumpkin Chai is back. Bold coffee meets cinnamon, cardamom and nutmeg for a seriously bold taste of fall.

CTA: Shop now

Hook: "BEATS THE ST*RB*CKS PUMPKIN LATTE BY 1000%." in bold type over five gold stars, credited to a customer.

Why it works

Death Wish Coffee lets a customer review make the comparison, which is bolder and more believable than the brand saying it. The bag of Pumpkin Chai coffee sits under the quote next to a latte being poured, and the copy just announces that the seasonal flavour is back.

See it in the Meta Ad Library ↗

StarbucksRunning since October 2026

Dynamic creative · Facebook + Instagram

Coffee, but it lifts now

Try +17g protein for a coffee that’s built different. Sip on the Vanilla Protein Cream Cold Brew.

CTA: See menu

Hook: Two battery icons over a cold brew: "Your coffee" at half charge, "Your coffee with 17g protein" fully charged.

Why it works

The battery graphic explains the product at a glance, with no reading required. The headline "Coffee, but it lifts now" speaks to gym-goers in their own slang and gives a familiar drink a new reason to order it.

See it in the Meta Ad Library ↗

Coffee mateRunning since October 2026

Video ad (still frame) · Facebook + Instagram

Find Your Flavor

stop scrolling and tap to find your flavor. Coffee mate. Pour It On.

CTA: Shop now

Hook: A French Vanilla bottle with "POUR IT ON" above and "PAUSE TO CHOOSE YOUR FLAVOR" below.

Why it works

The copy talks to the scroll directly ("stop scrolling and tap to find your flavor"), and the dynamic creative format lets Coffee mate rotate flavours and send people to pick theirs. Bold, short type keeps the brand line readable at thumb speed.

See it in the Meta Ad Library ↗

Death Wish Coffee ad: "The smoothest dark roast ever"

Death Wish CoffeeRunning since August 2026

Dynamic creative · Facebook + Instagram

"The smoothest dark roast ever"

Scary Mommy called it the smoothest dark roast they've ever had. See what the hype's about.

CTA: Shop now

Hook: "THE SMOOTHEST DARK ROAST I'VE EVER HAD" in big quote marks, signed by Scary Mommy.

Why it works

A press quote gives the ad authority: the claim belongs to a known publication, not the brand. The image shows the bag and a milky iced coffee, and the copy invites people to "see what the hype's about".

See it in the Meta Ad Library ↗

Starbucks ad: Give the gift of fall flavor

StarbucksRunning since October 2026

Dynamic creative · Facebook + Instagram

Give the gift of fall flavor

An afternoon meeting that’s actually better than an email? It’s possible. Gift Starbucks Cards to the whole team and watch the magic happen.

CTA: Shop now

Hook: A table full of Starbucks cups with signs reading "Let's pumpkin" and a banner, "TREAT THE WHOLE TEAM".

Why it works

It sells gift cards to the person who buys for the office, a different customer from the one buying their own latte. The copy makes the case with a light joke about an afternoon meeting that is better than an email.

See it in the Meta Ad Library ↗

StarbucksRunning since October 2026

Video ad (still frame) · Facebook + Instagram

Starbucks Sweet Cream

Easy to fall in love with. Your new favorite creamer. Simple, smooth Starbucks Sweet Cream, now in your home.

CTA: Shop now

Hook: A carton of Sweet Cream being poured into iced coffee under the words "Simple ingredients".

Why it works

It moves a café favourite into the kitchen: the copy says "now in your home", and the pour shot shows exactly how to use it. "Simple ingredients" answers a common worry about bottled creamers.

See it in the Meta Ad Library ↗

StarbucksRunning since October 2026

Dynamic creative · Facebook + Instagram

Sip on a classic

Your 3pm fog met its match. Nothing a Vanilla Sweet Cream Cold Brew can’t fix.

CTA: Order now

Hook: A hand holds a layered Vanilla Sweet Cream Cold Brew under the headline naming it.

Why it works

The copy names a moment, "Your 3pm fog met its match", which gives people a specific time to think of the drink. The product, the name and the Order now button are all on one screen.

See it in the Meta Ad Library ↗

StarbucksRunning since October 2026

Video ad (still frame) · Facebook + Instagram

Meet Aerocano

new Aerocano: espresso, ice, and air whipped into something dreamy, like Belmont Cameli

CTA: See menu

Hook: A man relaxes in a library armchair with an iced drink and the caption "it's nice actually".

Why it works

The low-key, lowercase caption feels like a friend's post, not a launch announcement. The body describes the new drink in one line (espresso, ice and air whipped together), which is all a curious viewer needs before checking the menu.

See it in the Meta Ad Library ↗

Lingonberry Roastery & Bakery ad: Lingonberry Roastery & Bakery

Lingonberry Roastery & BakeryRunning since June 2023

Carousel · Facebook + Instagram

Lingonberry Roastery & Bakery

A small cafe and coffee shop located in Palm Beach Gardens, FL. We are passionate to providing great quality coffee and food. Our coffee is responsibly sourced and is among some of the finest coffees from around the…

CTA: Order now

Hook: A tall iced coffee with cream swirling down the glass, topped with a dusting of cinnamon.

Why it works

The cream running down the inside of the glass gives the image movement and makes the drink look cold and fresh. For a roastery and bakery, leading with coffee brings in the daily visit, and the pastries follow. The copy mentions responsibly sourced beans, which matters to the specialty coffee crowd.

See it in the Meta Ad Library ↗

NespressoRunning since October 2026

Video ad (still frame) · Facebook + Instagram

Press to Explore

With New Vertuo Up, make it easy. Make it hot or iced. Make it yours.

CTA: Learn more

Hook: A coffee machine in soft focus with colourful capsules arranged on a tray behind it.

Why it works

The copy reduces the pitch to three short promises ("Make it easy. Make it hot or iced. Make it yours."), and the capsules in the background show the range of choice without a word. The headline "Press to Explore" invites a tap into the product.

See it in the Meta Ad Library ↗

Patterns across these ads

Give the coffee a functional job. Starbucks frames cold brew as a protein drink ("Your coffee with 17g protein") with a half-empty and full battery icon to show the boost.
Quote someone else. Death Wish Coffee puts a five-star customer review and a Scary Mommy quote on the creative, so the claim comes from a third party.
Seasonal flavour drops. Pumpkin, pecan and chai launches carry the copy ("Pumpkin Chai is back", "while it's here"), which gives people a built-in reason to try it now.
Big type over the product. Most creatives put a short headline in bold type over a full-bleed product shot, readable in a fraction of a second.
Gifting as a second use. Gift cards and "treat the whole team" turn a personal habit into something to buy for others.

Make your own version

Download any of these ads

Our free Chrome extension adds a download button to every ad in the Meta Ad Library.

Start from a template

Free Canva ad templates built on the same layouts you see above.

Write a better hook

Hook formulas and a free generator for the first line of your ad.

FAQ

What makes a good coffee ad?

A drink that looks good enough to want right now, and one clear reason to choose it. The ads here pick a single angle (protein, a seasonal flavour, a review, a gift) and keep the copy to a line or two. Close-ups of pouring, foam and ice do more work than any adjective.

How do small coffee brands compete with Starbucks in ads?

By being sharper about what makes them different. Death Wish Coffee goes straight at the big chain with a customer review saying its pumpkin coffee beats the Starbucks pumpkin latte, and backs its dark roast with a press quote. A local roastery can lean on its sourcing and its own shop, as Lingonberry does.

Should coffee ads use video or images?

Both appear here, and many Starbucks ads use short vertical video that opens on a pour or a single bold line. If you only have stills, make the first frame do the work: a close product shot with the headline on top, so the message lands even if nobody watches.

Where do these coffee ad examples come from?

They are real ads from the public Meta Ad Library, which lists active Facebook and Instagram ads. The ads belong to the coffee brands that run them. We chose them for their creative and their idea, and the library shows no performance data.

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Ads are from the public Meta Ad Library and belong to their respective brands. They are shown here for study and commentary. We do not know any advertiser’s spend or results, so we never quote them.