Ads by industry

Makeup Ads: 12 real examples running now

The best makeup ads running right now prove the result on a real face: a before and after, a close crop of one eye, or a customer quote from someone who looks like the buyer. Lashes and brows dominate because the change shows in a single frame, and most winners pair that proof with one simple offer.

The other thing they share is a named audience: women over 50, brides, Miami beachgoers, ladies of Columbia or San Diego. The tighter the call-out, the more the ad reads like it was made for the person seeing it.

live ads, each annotated

different advertisers

July 2024

oldest still running

The 12 makeup ads examples

Every ad below is live in the public Meta Ad Library and belongs to the brand that runs it. We show a still frame, the copy, and our read on why it works. Dates are when each ad started running.

Prime Prometics ad: Mascara For Mature Lashes

Prime PrometicsRunning since March 2026

Image ad · Facebook + Instagram

Mascara For Mature Lashes

👁️ Not Just a Mascara — A Lash Revolution for Women 50+ 👁️ We didn’t make PrimeLash for the masses. We made it for you. ✔️ Gentle, hypoallergenic tubing formula ✔️ Lifts even the thinnest lashes with zero clumps ✔️…

CTA: Shop now

Hook: A side-by-side comparison chart headed "Our product developer tested tubing mascaras so you don't have to", with ticks for PrimeLash and crosses for "our competitor".

Why it works

The chart does the persuading in a format people already trust from product review sites. Each row is a feature this buyer cares about, like smudge-proof and easy to remove, so scanning it answers the main objections. The headline "Mascara For Mature Lashes" names the audience before anything else.

See it in the Meta Ad Library ↗

Luxe CosmeticsRunning since June 2026

Image ad · Facebook + Instagram

Prime Day BOGO

PRIME DAY: Buy One Luxe Lashlift Set, Get One FREE. The 15-minute at-home lift that gives you salon-curled lashes for 8 weeks straight — no mascara, no curlers, no $139 appointments. Your lashes aren't short, they're…

CTA: Shop now

Hook: A clean "Prime Day Sale" graphic with a live-looking countdown and two pink boxes of the at-home lash lift kit.

Why it works

Tying the offer to a shopping event people already know gives the deadline credibility. The copy compares the kit with a $139 salon appointment and says the lift lasts eight weeks, so the buy-one-get-one feels like a real saving. The line "Your lashes aren't short, they're just straight" reframes the problem so the product becomes the obvious fix.

See it in the Meta Ad Library ↗

Beauty & Beyond, Permanent Cosmetics and Full Service Salon ad: Your Dream Brows Every Day!

Beauty & Beyond, Permanent Cosmetics and Full Service SalonRunning since May 2025

Image ad · Facebook + Instagram

Your Dream Brows Every Day!

Hey ladies in Columbia and in the surrounding areas! 👋 Wake up with full, defined, and naturally shaped brows every morning! This is Ani and I’m doing something special! We are giving away a free consultation for your…

CTA: Send message

Hook: A split image of the same brow before and after ombre powder brows, from sparse to full and defined.

Why it works

The stacked crops show the whole value of the service at a glance. The copy is written by the artist herself, opens with "Hey ladies in Columbia", and offers a free consultation, which lowers the commitment for a semi-permanent treatment. Listing the problems first (thin brows, smudging, asymmetry) lets readers recognize themselves.

See it in the Meta Ad Library ↗

Lanera ad: 40,000 Happy Women Can't Be Wrong

LaneraRunning since June 2025

Image ad · Facebook + Instagram

40,000 Happy Women Can't Be Wrong

"I will be 62 in February. I absolutely love this makeup. It hides all of my age spots and wrinkles. People often ask what kind of makeup I use and I happily tell them. Just a little is all you need and it lasts all…

CTA: Shop now

Hook: A warm selfie-style photo of a smiling woman in a car under the headline "40,000 Happy Women Can't Be Wrong".

Why it works

The photo looks like a customer's selfie, which matches a testimonial from a woman about to turn 62. Her quote names the outcome mature buyers want from foundation: covering age spots and lasting all day. The 50% off offer gives a clear reason to try now.

See it in the Meta Ad Library ↗

Lash Society MiamiRunning since September 2025

Carousel · Facebook + Instagram

Chat with us

Tired of mascara that runs in this Miami heat? At Lash Society Miami, we give you waterproof, sweat-proof, beach-ready lashes that last weeks, not hours. Professional lash extensions designed for our Miami lifestyle -…

CTA: Send message

Hook: The first line asks "Tired of mascara that runs in this Miami heat?".

Why it works

It names a local, physical problem that every reader in that city has felt. The selfie of a woman with full lash extensions backs it up with a real-looking result. The copy mentions pool days and Brickell nights, details that make it feel written for Miami, not adapted from a template.

See it in the Meta Ad Library ↗

lovekyra.com ad: Book Now 15% off services done in July

lovekyra.comRunning since July 2024

Image ad · Facebook + Instagram

Book Now 15% off services done in July

Enjoy a luxury makeup experience as one of our skilled artists will provide a stunning and personalized look for your special occasion.

CTA: Book now

Hook: A bride in a long veil with soft glam makeup, framed by trees, under "Book Now 15% off services done in July".

Why it works

The image shows the exact moment the buyer is preparing for, so a bride sees her own day in it. The headline gives a time-bound discount, which helps fill a specific month of bookings. It has run since July 2024, which suggests the bridal angle keeps finding new customers.

See it in the Meta Ad Library ↗

Deka LashRunning since November 2024

Carousel · Facebook + Instagram

Deka Lash

🌸 Your dream lashes are waiting at Deka Lash! From natural to dramatic, we’ve got the perfect style for you: • ⏰ TrueXpress: Natural, understated lashes in just 60 minutes—beauty on your schedule! • ✨ Classic Lashes:…

CTA: Book Now

Hook: A natural-looking portrait of a woman with soft lashes and minimal makeup, opening a carousel of lash styles.

Why it works

The copy reads like a menu, from a 60-minute natural set to MegaVolume, so every kind of buyer finds their style. A carousel suits that range, letting each card show a different look. The $20 code gives a reason to book now.

See it in the Meta Ad Library ↗

OhShinnah O’SullivanRunning since April 2026

Image ad · Facebook

Fix My Lashes!

Ladies of San Diego! Don’t fake it anymore! Give your lashes a natural lift! ❌No lash extensions ❌No mascara used ❌No curler needed How is that possible... with LASH LIFTS! Lash-lift results are the most dramatic and…

CTA: Send message

Hook: A before and after of one brown eye, straight lashes on top and lifted, curled lashes below, with the headline "Fix My Lashes!".

Why it works

The headline is written in the customer's voice, which is unusual and makes it feel like their own thought. The copy lists what you no longer need (extensions, mascara, curler) and introduces the esthetician with ten years of experience. Twenty percent off with only 12 appointments gives a believable reason to message now.

See it in the Meta Ad Library ↗

Laveda lash & Brow Boutique ad: Eyelash Extensions Boutique & Beauty Salon Georgetown & 14th St. DC

Laveda lash & Brow BoutiqueRunning since June 2026

Image ad · Facebook + Instagram

Eyelash Extensions Boutique & Beauty Salon Georgetown & 14th St. DC

Only at Laveda Lash & Brow. If you love bold, fluffy, full lashes… Volume Lashes are for you 🤍✨ Volume lashes are designed to give maximum fullness using lightweight, handmade fans that are safely applied to each…

CTA: Book now

Hook: An extreme close-up of an eye with full, fluffy volume lashes and freckled skin.

Why it works

Cropping this tight shows the texture of each lash fan, which is what someone choosing volume lashes wants to see. The headline puts the location (Georgetown and 14th St., DC) up front for local search. The copy explains how volume lashes are applied, which answers safety questions before they come up.

See it in the Meta Ad Library ↗

Natural Beauty by Melissa RaeRunning since February 2026

Image ad · Facebook + Instagram

🤪 I used to curl and then use multiple coats of fiber mascara just to barely see my lashes. Now I use a single coat of mascara and I feel like I could fly away with these lashes thanks to Borboleta’s award winning lash…

Hook: Two close crops of the same blue eye, sparse lashes on top and long, dark lashes below.

Why it works

The creator writes in her own voice about coats of fiber mascara she used to need, so the before and after feels personal. Her line "In case a photo isn't proof enough" invites the reader to judge the result for themselves. A personal discount link gives a reason to click and a way to track sales from her audience.

See it in the Meta Ad Library ↗

Lindsay Lee ad: Makeup | Lindsay Lee True To You Permanent Makeup | United States

Lindsay LeeRunning since January 2026

Image ad · Facebook + Instagram

Makeup | Lindsay Lee True To You Permanent Makeup | United States

Linsay Lee Premium Permanent Makeup. Imagine feeling and looking your best from the moment you open your eyes. At True to You, we enhance the your eyes and brows through a refined, precise cosmetic tattooing process…

CTA: No button

Hook: A woman with bold graphic eyeliner and a pink outfit posed against black and white stripes.

Why it works

The high-contrast stripes and bright pink make the image hard to scroll past. It shows precise, artistic work around the eyes, which is the skill a permanent makeup client is buying. The copy explains the process plainly, which helps people nervous about cosmetic tattooing.

See it in the Meta Ad Library ↗

K뷰티아카데미Running since June 2026

Image ad · Facebook + Instagram

K-Beauty Academy

Master K-Beauty! Hands-on training with expert mentors! ✨😎🚀 Enroll today and turn your passion into a professional career!

CTA: See details

Hook: Two young women applying lipstick and winking against a pink backdrop, in a classic K-beauty look.

Why it works

The image signals the style the academy teaches at a glance. The copy is short and aimed at people who want a career, not a product: hands-on training with mentors. It sells a course using the same visual language as the beauty it teaches.

See it in the Meta Ad Library ↗

Patterns across these ads

Split-frame before and after. Beauty & Beyond, OhShinnah and Melissa Rae stack two crops of the same eye or brow, so the result is visible without reading.
Extreme close-ups of one feature. Laveda and Lash Society Miami crop to a single eye, which makes lash detail readable at phone size and feels personal.
A specific audience in the first line. Prime Prometics speaks to women 50+, Lash Society Miami to people sweating through Miami heat, lovekyra to brides. The reader knows instantly whether this is for them.
Problem lists with crosses and ticks. Several salon ads list the frustrations (thin brows, smudging, curlers) and then the fixes, which reads fast on mobile.
Local service ads that sound like the owner. Ani at Beauty & Beyond and Ohshinnah introduce themselves by name, offer a consultation or first-visit discount, and use Send message instead of a store link.

Make your own version

Download any of these ads

Our free Chrome extension adds a download button to every ad in the Meta Ad Library.

Start from a template

Free Canva ad templates built on the same layouts you see above.

Write a better hook

Hook formulas and a free generator for the first line of your ad.

FAQ

What makes a good makeup ad?

Show the result on a real face, shot close enough to see detail. Add one line that names who it is for and one clear offer or next step. Before and after shots and customer photos tend to beat glossy model shots for smaller brands, because they look like something the buyer could achieve.

Are before and after photos allowed in Meta beauty ads?

Meta's rules are strictest for weight loss and health claims, and cosmetic before and afters for lashes, brows or makeup are common in the Ad Library. Keep them honest: same lighting, same angle, no heavy retouching. Avoid wording that implies a medical outcome, and check the current Meta advertising policies before you launch.

How should a lash or brow salon advertise locally?

Call out your city in the first line, show a close crop of your own client's result, and give a low-risk first step like a free consultation or a first-visit discount. Send message or Book now suits service businesses better than a website link as the button. Introducing yourself by name builds trust fast for a one-person studio.

How do makeup brands use comparison ads?

Prime Prometics shows the cleanest version: a side by side of its mascara against an unnamed competitor, with ticks and crosses for each feature. The buyer can judge in seconds. Keep the competitor unnamed and make every claim one you can back up, or the ad becomes a liability.

Ad examples from other industries

All ad examples Jewelry Ads Food Ads Perfume Ads Bakery Ads Shoe Ads Clothing Ads Real Estate Ads Travel Ads Fashion Ads Pizza Ads Salon Ads Skincare Ads Beauty Ads Coffee Ads

Ads are from the public Meta Ad Library and belong to their respective brands. They are shown here for study and commentary. We do not know any advertiser’s spend or results, so we never quote them.