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Brand ads

Dollar Shave Club Ads: 13 real examples running now

Dollar Shave Club's ads right now are mostly about price and convenience: struck-through prices next to a subscription box, 50% off electric trimmers with a code, and puns like "Chin Up. Costs Down." Most headlines still carry a joke, and college team and military razor handles add an identity angle the brand never used to need.

The famous low-budget launch video had the founder walking through a warehouse mocking overpriced razors. That anti-markup message carried over ("Get a fair shake, not another shakedown"), but the humour is compressed now. It lives in a few words on a static image instead of a founder-led monologue.

13
live ads, each annotated
August 2026
oldest still running
Go deeper on Dollar Shave ClubCase study: the $4,500 launch video →Teardown: the launch video, beat by beat →

Dollar Shave Club ads running now

Every ad below is live in the public Meta Ad Library and belongs to the brand that runs it. We show a still frame, the copy, and our read on why it works. Dates are when each ad started running.

Dollar Shave Club ad: Make Your Money Work Hard
Running since September 2026

Video ad (still frame) · Facebook + Instagram

Make Your Money Work Hard

Get a fair shake, not another shakedown. Choose Dollar Shave Club for great grooming goods at a great price.

CTA: Shop now

Hook: A worn leather wallet lying on a tiny weight bench, with dumbbells made of rolled dollar bills above it.

Why it works

The image is a visual pun on the headline, "Make Your Money Work Hard," and it stays on brand without showing a single razor. "Get a fair shake, not another shakedown" is the original anti-markup message in one line. A strange miniature set stops the scroll better than another product shot.

See it in the Meta Ad Library ↗
Dollar Shave Club ad: Stay Smooth on Your Terms
Running since September 2026

Image ad · Facebook + Instagram

Stay Smooth on Your Terms

You've got better things to worry about than a shower shelf. Let us handle all the details for you.

CTA: Shop now

Hook: An open subscription box of red body care under the headline "what's *not* in this subscription box?"

Why it works

Listing what you won't get (last-minute drugstore panic, a long checkout line, running out mid-shave, the mental load of restocking) sells the subscription by naming each annoyance. The crossed-out list is quick to scan. It explains a business model instead of a product.

See it in the Meta Ad Library ↗
Dollar Shave Club ad: Smooth Move. Sharp Choice.
Running since August 2026

Image ad · Facebook + Instagram

Smooth Move. Sharp Choice.

Intro pricing for new subscribers. Subscriptions auto-renew at standard rates and full product sizes.

CTA: Shop now

Hook: "ALL THIS FOR ONLY $21.99 $6.99" over a hand-labelled flat lay of handle, cartridges and shave butter.

Why it works

The doodled labels name each item so the value is obvious, and the box stamped "Subscribe today" shows how it arrives. The big orange price does the persuading. Renewal terms sit in the body copy, which keeps the ad honest without crowding the image.

See it in the Meta Ad Library ↗
Dollar Shave Club ad: Good Things Come in Threes
Running since October 2026

Image ad · Facebook + Instagram

Good Things Come in Threes

Meet the hardest-working $1.99 in shave biz. The Humble Trio pairs a no-nonsense shave with Shave Butter and Prep Scrub.

CTA: Shop now

Hook: "THIS SET FOR ONLY $13.99 $1.99" with a three-piece kit and a "Limited time!" sticker on the box.

Why it works

"Meet the hardest-working $1.99 in shave biz" turns a low entry price into a personality line. Naming the kit, the Humble Trio, makes a starter offer feel like a product rather than a discount. It reuses the brand's offer template, so it's recognisable at a glance.

See it in the Meta Ad Library ↗
Dollar Shave Club ad: Chin Up. Costs Down.
Running since September 2026

Video ad (still frame) · Facebook + Instagram

Chin Up. Costs Down.

If you're thinking "There's gotta be a simpler way to look good for less," then boy do we have news for you.

CTA: Shop now

Hook: "POV: YOUR FACE IS A CANVAS (AND THIS IS YOUR PALETTE)" above five dabs of product on a grey background.

Why it works

Laying out the routine like paint swatches shows several products without a single face. "Chin Up. Costs Down." keeps the price story in the headline. It's cheap to shoot and looks unlike anything else in the feed.

See it in the Meta Ad Library ↗
Dollar Shave Club ad: Shop Your Team's Handle
Running since September 2026

Image ad · Facebook + Instagram

Shop Your Team's Handle

You've worn the jersey since freshman orientation, now get your team's razor with your first Dollar Shave Club box.

CTA: Shop now

Hook: "MIDWESTERN GRIT, FROM SEA TO SEA." over two rows of razors in college team colours, set against a packed stadium.

Why it works

Fans spot their team's colours before they read anything. A "starting at $5.99" badge keeps the price close, and "Shop your conference" turns browsing into a hunt for your school. It gives an everyday razor a reason to be chosen on loyalty.

See it in the Meta Ad Library ↗
Dollar Shave Club ad: A Salute to Sharpness
Running since September 2026

Video ad (still frame) · Facebook + Instagram

A Salute to Sharpness

If you're on active duty, a veteran, or a proud family member, Military Handles help you glide with pride.

CTA: Shop now

Hook: A black razor with a yellow grip and a U.S. Army star standing upright on a granite counter, under "BE YOUR OWN QUARTERMASTER".

Why it works

"Quartermaster" is military language, so the headline speaks to the audience in its own terms. The handle fills the frame, with a note about where licensed proceeds go. The body widens the audience to veterans and proud family members, which is also the gift market.

See it in the Meta Ad Library ↗
Dollar Shave Club ad: No More Last-Minute Errands
Running since September 2026

Video ad (still frame) · Facebook + Instagram

No More Last-Minute Errands

Your routine shouldn't have more steps than a staircase. Get the shortcut to smoothness today.

CTA: Shop now

Hook: "pov: you're taking an everything shower and have nowhere to be" over a shower shelf of red scrub, oil and a razor.

Why it works

The caption borrows a phrase people already use online for a long, full-routine shower, so it reads like a post. Scent tags at the bottom (soft woods, vanilla, warm florals) invite people to pick a favourite. "Your routine shouldn't have more steps than a staircase" brings it back to convenience.

See it in the Meta Ad Library ↗
Dollar Shave Club ad: Respect your skin & wallet
Running since September 2026

Image ad · Facebook + Instagram

Respect your skin & wallet

Introducing a shave sharp enough for his jawline, smooth enough for her bikini line, and easy on everyone's bottom line.

CTA: Shop now

Hook: "meet your blade's new best friends" above four product tiles: sugar scrub, shave oil, shave butter and body balm.

Why it works

The grid shows the whole body care line in one frame, each product next to its texture. The copy, a shave "sharp enough for his jawline, smooth enough for her bikini line, and easy on everyone's bottom line," makes a gender-neutral pitch with a triple rhyme. "Shop the set" points to the bundle.

See it in the Meta Ad Library ↗
Dollar Shave Club ad: No Pink. Just Performance.
Running since September 2026

Image ad · Facebook + Instagram

No Pink. Just Performance.

Dollar Shave Club shaved the markup, so women can shave whatever they want, for less.

CTA: Shop now

Hook: A close shot of red shave oil pouring into an open hand against magenta tiles.

Why it works

The headline, "No Pink. Just Performance.", pokes at razors made for women that cost more just for being pink. The body makes the point plainly: DSC "shaved the markup" so women can shave for less. Strong colour and a slow pour make a value brand look premium.

See it in the Meta Ad Library ↗
Dollar Shave Club ad: Take 50% Off All Electrics
Running since September 2026

Image ad · Facebook + Instagram

Take 50% Off All Electrics

Our fall deals are heating up when temps are dipping. Save three ways with starter sets, electrics, and body care.

CTA: Shop now

Hook: An electric trimmer and head shaver on an orange autumn-leaf background, with a "USE CODE: BUZZ50" sticker.

Why it works

The code is a pun on the product, which makes the discount feel like a deal you're in on. Autumn leaves turn a standard sale into a seasonal one. "Stupid-simple shave tools" keeps the plain-talking voice.

See it in the Meta Ad Library ↗
Dollar Shave Club ad: Feel Gimmick-Free Grooming
Running since September 2026

Video ad (still frame) · Facebook + Instagram

Feel Gimmick-Free Grooming

Don't overthink this one. These tools are USB-C rechargeable, worry-proof, and waterproof (IPX6-rated or IPX7-rated).

CTA: Shop now

Hook: A blue box reading "FOR YOUR FACE" on a dark counter, captioned "The new electric razor".

Why it works

The packaging carries the joke, so a simple unboxing shot is enough. "Feel Gimmick-Free Grooming" sets up practical specs in the copy: USB-C charging and waterproof ratings. It reads like a no-nonsense product launch.

See it in the Meta Ad Library ↗
Dollar Shave Club ad: Shave Yourself the Trouble
Running since August 2026

Video ad (still frame) · Facebook + Instagram

Shave Yourself the Trouble

Stop overthinking it. Subscribe to the essentials you know you'll need, so you never run low or pay too much.

CTA: Shop now

Hook: A hand holding a black and orange razor up to the camera in a bathroom, with the box behind it.

Why it works

The handheld, phone-shot look feels like a customer's clip. "Shave Yourself the Trouble" is a pun that sets up the subscription pitch: never run low, never pay too much. Footage this simple is the easiest kind of ad for a small brand to make.

See it in the Meta Ad Library ↗

Patterns across these Dollar Shave Club ads

  • Anchor price, then the drop. "$21.99 $6.99" and "$13.99 $1.99": the old price struck through in navy, the new one in big orange, with the box drawn underneath.
  • Puns in the headline, terms in the body. "Chin Up. Costs Down.", "Shave Yourself the Trouble" and "Plug Into 50% Off Electrics" carry the personality, while the body handles renewal terms, codes and guarantees.
  • Identity handles. College team razors ("Midwestern grit, from sea to sea") and US military branch handles give people a reason to choose DSC that has nothing to do with price.
  • Body care for everyone. Scrub, shave oil and body balm get their own warm red creative, and "No Pink. Just Performance." pitches the same tools to women.
  • Selling the subscription itself. One ad lists what's *not* in the box (drugstore panic, a long checkout line, running out mid-shave), which sells the model rather than the blade.

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FAQ

What kind of ads does dollar shave club run on Instagram?

Mostly bright static images with a big price or a pun, plus short product videos shot in real bathrooms. Many are offer-led: intro prices for new subscribers, 50% off electric trimmers with a code and free shipping on starter sets. Licensed team and military handles get their own series.

Does dollar shave club still use the humour from its launch video?

Partly. The anti-markup attitude is still there in lines like "Get a fair shake, not another shakedown," and most headlines are puns. But there's no founder talking to camera and no long comedy sketch. The jokes are squeezed into a headline on a static ad.

How can a small brand copy dollar shave Club's ads?

Show the old price and the new price side by side, and show exactly what arrives in the box. Put a pun or a sharp line in the headline and keep the fine print (renewal terms, guarantees) in the body. If your product is hard to tell apart from competitors, give people an identity reason to pick yours, like a team, a cause or a community.

Why does dollar shave club sell team and military handles?

A razor looks much like any other razor, but a handle in your college's colours or with your military branch's emblem feels personal. These ads speak directly to fans and service families, and the military ads note that licensed purchases support a welfare program for soldiers, retirees and their families.

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