Brand ads

Liquid Death Ads: 16 real examples running now

Liquid Death's ads right now are still horror-movie jokes about drinks, spread across far more products: an energy line, iced teas, a Pop-Tarts collab, a MrBeast soda and a whole shop of merch. The core gag hasn't changed since the brand launched with canned water. It puts heavy-metal branding on something wholesome and writes copy that treats thirst like a victim.

What's new is the mix. Alongside the big studio sketches, a large share of the ads are creator videos tagged #ad, someone holding a can in the car or the kitchen. The humour from the original branding carried over intact. It just comes from more voices now.

live ads, each annotated

April 2026

oldest still running

Go deeper on Liquid DeathTeardown: how Liquid Death sells water in a beer can →

Liquid Death ads running now

Every ad below is live in the public Meta Ad Library and belongs to the brand that runs it. We show a still frame, the copy, and our read on why it works. Dates are when each ad started running.

Running since May 2026

Image ad · Instagram

With unextreme caffeine and clean refreshing taste, it's the energy drink for when you want more than one energy drink.

CTA: Shop now

Hook: "Parenting is an EXTREME SPORT" in heavy-metal type over a tired mum holding a can in a messy living room.

Why it works

Energy drinks usually sell to skaters and gamers. This one sells to parents by treating the school run like a BASE jump. Her deadpan face lands the joke without a word, and the 0g sugar badge answers the obvious objection. It reaches a new audience with the old brand voice.

See it in the Meta Ad Library ↗

Running since June 2026

Video ad (still frame) · Instagram

Liquid Death is the official energy drink sponsor of the world’s most extreme sport: parenting. Parents need just as much energy as BASE jumpers and snowboarders. That’s why they love our new easy-drinking energy drink…

CTA: Shop now

Hook: A muscled man in a nappy and bonnet walks out of the fog to the caption "UH OH".

Why it works

The image is absurd enough to stop anyone, and it pays off the same idea as the static: Liquid Death as the "official energy drink sponsor" of parenting. That flips a sports-marketing cliché into a joke. Running a video and a static version of one concept lets it reach people in both formats.

See it in the Meta Ad Library ↗

Running since September 2026

Image ad · Instagram

Easy-Drinking Energy For People-Drinking Vampires.

CTA: Shop now

Hook: A vampire on a gothic throne with a can of Blood Zero, under "Easy-drinking energy for people-drinking vampires."

Why it works

The pun works as both a Halloween joke and a product claim ("easy-drinking"). The can sits in the foreground, big enough to read the flavour. Seasonal creative like this gives the brand a reason to post something new every October.

See it in the Meta Ad Library ↗

Running since September 2026

Video ad (still frame) · Instagram

This Halloween, don’t drink blood. Drink Blood Zero. This delicious, cruelty-free raspberry cream energy drink contains zero blood and zero sugar. And with just 5 calories, unextreme caffeine (100mg), and L-Theanine,…

CTA: Shop now

Hook: A woman in pink gym wear with a trickle of red down her chin, holding a can of Blood Zero.

Why it works

"This Halloween, don't drink blood. Drink Blood Zero." is a full joke in two sentences, and "cruelty-free" adds a second one. The copy then slips in the real facts (zero sugar, 5 calories, 100mg caffeine) once you're already smiling. The gym setting tells you who the drink is for.

See it in the Meta Ad Library ↗

Running since September 2026

Video ad (still frame) · Facebook + Instagram

We want your pee. Please give us your pee. And mailing your pee to AI data centers has never been easier with our limited edition Data Center Coolant Jars. Available through link in bio. Co-written with @sabrinajalees.

CTA: Shop now

Hook: "WE WANT YOUR PEE!" in curved type above a man in a can costume and a grinning guy holding up a jar.

Why it works

It satirises AI data centres using huge amounts of water, turned into a limited "Data Center Coolant Jar". The ad is almost entirely joke, which is the point: people pass it around, and every share carries the brand. A comedian credited as co-writer explains why it plays like a sketch.

See it in the Meta Ad Library ↗

Running since June 2026

Image ad · Facebook + Instagram

Thirst Had it Coming

The Axe Murderer Pint Glass Set will find, chase and chop your thirst in hundreds of pieces.

CTA: Shop now

Hook: Two etched pint glasses on a dark rock under "AXE MURDERER PINT GLASS SET".

Why it works

The product is plain glassware, and the name is what makes it a Liquid Death product. "Thirst Had it Coming" as the headline keeps the slasher joke going. Moody lighting gives simple merch a premium look.

See it in the Meta Ad Library ↗

Liquid Death ad: Wipe your feet on thirst

Running since August 2026

Image ad · Facebook + Instagram

Wipe your feet on thirst

Finally, a doormat that helps your visitors question why they came over in the first place.

CTA: Shop now

Hook: "TURN YOUR HOME INTO A HEALTHSCAPE" over a doormat that spells WELCOME in black-metal lettering.

Why it works

At first glance the mat reads like a band logo, which is the joke. The body goes further: a doormat that makes visitors "question why they came over in the first place." A small product with a big personality is the kind of ad people send to a friend.

See it in the Meta Ad Library ↗

Liquid Death ad: Chainsaw Massacre Hat 🔥

Running since August 2026

Video ad (still frame) · Facebook + Instagram

Chainsaw Massacre Hat 🔥

Meet the most terrifying water hat in human history. Your thirst will run screaming from the farmhouse when it sees our Chainsaw Massacre trucker hats. Free shipping on all merch.

CTA: Shop now

Hook: A black and red trucker hat floating over a snowy mountain range, labelled "CHAINSAW MASSACRE HAT".

Why it works

The headline parodies a horror film and the image is a straight product shot, so the gap between them is the joke. "Free shipping on all merch" gives a practical reason to tap. The mountains tie it back to the brand's mountain water.

See it in the Meta Ad Library ↗

Running since September 2026

Dynamic creative · Facebook + Instagram

Now That’s a Fridge

Finally! The hot pink, casket shaped, mini-fridge you've been dreaming of. We didn't make many, so hurry.

CTA: Shop now

Hook: A hot-pink, casket-shaped mini fridge in an all-pink room, under "PRETTY DEADLY IN PINK".

Why it works

Building a fully styled set around one item makes it look like a collectible rather than merch. "We didn't make many, so hurry" adds scarcity without a fake countdown. A skull on the side table keeps the brand's edge inside the pastel.

See it in the Meta Ad Library ↗

Liquid Death ad: Liquid Death x Pop-Tarts™ Carnage Iced Tea

Running since June 2026

Image ad · Facebook + Instagram

Liquid Death x Pop-Tarts™ Carnage Iced Tea

With lower sugar* and huge flavor, Liquid Death x Pop-Tarts™ Carnage Iced Tea will take you back to your degenerate childhood.

CTA: See details

Hook: A Pop-Tarts Carnage iced tea can beside a glass of tea and a bitten frosted Pop-Tart on a bright blue background.

Why it works

Both logos sit at the top, so the collab is clear before you read a word. The headline puts the trade-off upfront: huge Pop-Tarts flavour, lower-sugar iced tea. "Take you back to your degenerate childhood" keeps the copy rude enough to stay on brand.

See it in the Meta Ad Library ↗

Running since September 2026

Video ad (still frame) · Facebook + Instagram

Get Peanut Butter Cup soda from @liquiddeath, @feastables, and @mrbeast right now on Amazon or in select stores near you. With just 10 calories and 3g of sugar per 12oz can, and no actual nuts, it’s like a chocolate…

CTA: Shop now

Hook: MrBeast smiling at the camera and holding a Peanut Butter Cup can toward you.

Why it works

A familiar face holding the can is what stops the scroll, since viewers recognise him before they read the label. The copy fills in what the image can't: 10 calories, 3g sugar and no actual nuts. Ending on where to buy, Amazon or select stores, turns curiosity into a next step.

See it in the Meta Ad Library ↗

Liquid Death ad: YOU WON'T BELIEVE IT'S NOT CANDY.

Running since October 2026

Dynamic creative · Facebook + Instagram

YOU WON'T BELIEVE IT'S NOT CANDY.

Soda-Flavored Sparkling Water | 10 Calories | Peanut-Free

CTA: Shop now

Hook: "YOU WON'T BELIEVE IT'S NOT CANDY." over a can on a dripping chocolate background.

Why it works

The headline riffs on a famous butter slogan and makes a soda sound like a treat. Chocolate drips and gold tones borrow the look of a candy bar wrapper. Calories and "peanut-free" sit in the subline, right where an allergy-conscious parent would look.

See it in the Meta Ad Library ↗

Running since September 2026

Video ad (still frame) · Facebook + Instagram

Liquid Death Iced Tea or Long Island Iced Tea: which one is better for your workday? The results may surprise you. Pick up any of our ten flavors of Liquid Death Iced Tea with with a boost of natural caffeine (equal to…

CTA: Shop now

Hook: A woman in an orange jumpsuit sobbing into a prison visitation phone behind glass.

Why it works

The ad asks whether Liquid Death Iced Tea or a Long Island Iced Tea is better for your workday, and the jail scene answers it. It's a comparison ad where the rival is a cocktail, which is far funnier than naming a competitor. The body then lists the real benefits: natural caffeine, B vitamins and less sugar.

See it in the Meta Ad Library ↗

Running since June 2026

Image ad · Instagram

Murder your thirst with high-quality, American-made water in infinitely recyclable cans.

CTA: Shop now

Hook: "DEADLY MOUNTAINS. DELICIOUS WATER." over two cans of mountain water on a frozen peak.

Why it works

This is the original product in the original voice: "Murder your thirst with high-quality, American-made water in infinitely recyclable cans." The body mixes the joke with three plain reasons to buy (source, origin, cans). It's a good template for a hero product ad: one punchy line, one product shot, facts underneath.

See it in the Meta Ad Library ↗

Running since April 2026

Image ad · Instagram

Only 5 calories. Unextreme caffeine (100mg). 0g sugar. It's the easy-drinking energy drink.

CTA: Shop now

Hook: A single orange energy can on a matching orange background with "THE EASY-DRINKING ENERGY DRINK."

Why it works

The most stripped-back ad in the set lets the can do the talking. The body is pure facts (5 calories, 100mg caffeine, 0g sugar), and the word "unextreme" turns a moderate caffeine level into a selling point. It shows the brand can run a plain product ad without losing its voice.

See it in the Meta Ad Library ↗

Running since September 2026

Video ad (still frame) · Instagram

Ice cold Mt. Death has entered the chat… And yep… It’s literally that good 😛 @liquiddeath #liquiddeath #sparklingwater #sponsored

CTA: Shop now

Hook: A creator sips a can at home with the caption "that's so good." across the bottom.

Why it works

A casual selfie video is the opposite of the studio sketches, and that contrast is why it earns a place next to them. It feels like a recommendation from someone in your feed, tagged #sponsored so it stays honest. Even a brand with a loud voice needs this quieter kind of proof.

See it in the Meta Ad Library ↗

Patterns across these Liquid Death ads

Wholesome product, violent words. "Murder your thirst", "Axe Murderer Pint Glass Set", "Thirst had it coming": every line treats a drink like a slasher film, and the joke is the brand.
Extreme framing for ordinary life. Parenting as an extreme sport, energy for "people-drinking vampires", a Long Island iced tea that lands you behind prison glass. Each ad takes a normal situation and blows it up.
Merch as its own ad line. Pint glasses, a doormat, a trucker hat and a casket-shaped pink fridge get dedicated ads with the same deadpan copy, so even merch sells the personality.
Collabs with famous names. Pop-Tarts and MrBeast's Feastables put a second logo on the can, giving fans of those brands a reason to try one.
Creator videos next to the sketches. Many ads are creators in cars or kitchens, tagged #ad or #paidpartnership, with the nutrition facts (zero sugar, 100mg caffeine) in the caption.

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FAQ

What kind of ads does Liquid Death run on Instagram?

A mix of comedy sketches, bold product statics and creator videos. The statics usually show a single can on a strong colour with a punchline headline, while the sketches build a whole joke around a situation like parenting or Halloween. Creator videos fill the gaps with casual "this lives in my fridge" content.

Does Liquid Death still use the "murder your thirst" humour?

Yes. "Murder your thirst" is still printed on the cans and used as ad copy, and every newer product gets the same treatment: the energy drink has "unextreme" caffeine, the Halloween flavour is "Blood Zero" and the doormat spells WELCOME in metal lettering. The humour moved from water to every product line without softening.

How can a small brand copy Liquid Death's ads?

Pick one comic voice and apply it to every ad, including the boring ones like a pint glass or a restock. Put the joke in the headline and the facts (calories, sugar, caffeine) in the body, so the ad entertains first and informs second. A strong headline on a single product shot does most of the work, so you don't need a big production budget.

Why does Liquid Death advertise merch?

Merch ads let the brand tell jokes that don't fit a drink, like a hat so terrifying your thirst runs screaming from the farmhouse. Each product is another chance to show the personality, and people wearing or using it carry the brand into places the cans don't reach.

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Ads are from the public Meta Ad Library and belong to their respective brands. They are shown here for study and commentary. We do not know any advertiser’s spend or results, so we never quote them.