Nike Ads: 7 real examples, live and recent

It reads like a real person's post rather than an ad, so people keep watching. By calling herself a slow runner, she makes Nike feel open to everyone, not just athletes. A quick stop at a local Nike store ties the story back to buying without a hard sell.

The room looks like a real living room, so the shoes feel wearable rather than untouchable. The copy is six words and names the style, which is all a browsing shopper needs. The shoe sits at the bottom of the frame, where the eye lands after the face.

Direct eye contact stops the scroll, and the bold checkerboard stands out in a feed full of plain photos. The headline "Find Nike Near You" turns a brand photo into a prompt to visit a store. "Comfortable, durable and timeless" gives three reasons in four words.

The crop puts the product dead centre and lets the shoe's texture do the work. Styled with jeans and slouchy socks, it reads as an everyday shoe, which fits the copy about pairing comfort and style.

You can read the offer in under a second, even at thumbnail size. The extra 15% with a code and a hard end date add urgency on top of the main discount. The odd green treatment looks nothing like Nike's usual ads, so regular followers notice the change.

This is an app-install ad with a personal promise: the Nike App shows you your kind of gear. The clean product shot keeps it on brand, and the copy sells the app rather than the shoe.

The headline answers the biggest worry about buying clothes online, fit, before the shopper asks. Putting a risk reducer next to the simplest possible product shot makes the ad about confidence rather than style.