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Brand ads

Doritos Ads: 8 real examples running now

Most of the Doritos ads running on Facebook and Instagram right now come from Doritos Mexico, and they're built around Formula 1: short videos of fans on the sofa, a driver opening a bag, and F1-branded packs with a ticket giveaway. In the US, Doritos shows up mainly through partners, such as a creator's Subway video and a Halloween recipe.

The famous Super Bowl spots still show through. The ads are cheeky, they make the snack the reason to watch, and the copy teases you the way a friend would, which works in any language.

8
live ads, each annotated
August 2026
oldest still running

Doritos ads running now

Every ad below is live in the public Meta Ad Library and belongs to the brand that runs it. We show a still frame, the copy, and our read on why it works. Dates are when each ad started running.

Doritos ad: La F1 se ve con Doritos® y PUNTO.
Running since September 2026

Video ad (still frame) · Facebook + Instagram

La F1 se ve con Doritos® y PUNTO.

La paciencia es una virtud… dijo nadie nunca 😶 Esperamos que veas la F1 con Doritos®, ¿eh? No nos falles 🔥​😭

Hook: A woman at an office desk eats a chip while a Doritos bag sits on her lanyard, under "La F1 se ve con Doritos y PUNTO" (F1 is watched with Doritos, period).

Why it works

The copy is all teasing: "Patience is a virtue… said no one ever" and "Don't let us down." It talks like a friend, and the office setting shows someone sneaking a snack while they wait for the race.

See it in the Meta Ad Library ↗
Doritos ad
Running since August 2026

Video ad (still frame) · Facebook + Instagram

¿A qué sabe la adrenalina? Fácil: a Doritos® ❤️‍🔥 🏁 Ahora ya sabes con qué ver la F1® 😎 ​

CTA: Learn more

Hook: A full-frame close-up of a Nacho bag, with the question "What does adrenaline taste like? Easy: Doritos."

Why it works

The question gives an abstract feeling a flavour and ties the snack to the speed of F1. With the bag edge to edge, you can't miss it, even with the sound off.

See it in the Meta Ad Library ↗
Doritos ad
Running since August 2026

Video ad (still frame) · Facebook + Instagram

Así tú cuando te dicen que habrá Doritos® para ver la F1 ⚠️ 🤯 🧀 ¡Saborea la adrenalina en cada crunch! Nos vemos en los pits… ​ 🏁🏁🏁​

CTA: Learn more

Hook: A man on a dark sofa reaches into a Doritos F1 bag, captioned "You when they tell you there'll be Doritos to watch F1".

Why it works

It's a "that's you" caption, which invites people to tag friends. The dim living-room light feels like a real race night, and the bag is the only bright thing in the frame.

See it in the Meta Ad Library ↗
Doritos ad: ¿Y si vamos por Doritos®?
Running since September 2026

Dynamic creative · Facebook + Instagram

¿Y si vamos por Doritos®?

Lo que daría por volver a probar Doritos® Locos por primera vez y sentir toda esa adrenalina 🫣 ¿vamos x unos o ke?

CTA: Shop now

Hook: Pit crew members in an F1 grandstand with a giant Doritos bag, under "Cuando pruebas" (when you taste it).

Why it works

The headline "Shall we go get Doritos?" and the slangy caption ("¿vamos x unos o ke?") read like a text message from a friend rather than brand copy. Putting the bag at the track makes the snack feel like part of the sport.

See it in the Meta Ad Library ↗
Doritos ad
Running since October 2026

Video ad (still frame) · Facebook + Instagram

Así se Saborea la Adrenalina: con Doritos y sin perderse ni un segundo de la carrera.

Hook: A driver in team gear pulls a Doritos bag from his jacket.

Why it works

Someone from inside the F1 world holding the bag lends the snack borrowed credibility. The copy, "this is how you savour the adrenaline, without missing a second of the race", sells snacking that doesn't pull you away from the screen.

See it in the Meta Ad Library ↗
Doritos ad
Running since October 2026

Video ad (still frame) · Facebook + Instagram

Dónde están todos los fans del sofá que verán la F1 con Doritos®? ¡Los estamos buscando! 😫​🗯️​

Hook: An F1-branded Nacho bag with a ticket giveaway badge, asking "Where are all the sofa fans who'll watch F1 with Doritos?"

Why it works

It names its audience, couch fans, and makes them feel wanted. The badge on the pack advertises a chance to win race tickets, so buying a bag doubles as an entry.

See it in the Meta Ad Library ↗
Doritos ad
Running since October 2026

Video ad (still frame) · Facebook + Instagram

#Doritos_Partner Nothing hits like Doritos Hot Honey Nachos at Subway after a long day of filming 🎬 @subway @doritos #Subway_Partner #ad

CTA: Order now

Hook: A creator walks into a Subway after a shoot, captioned "Nothing hits like Doritos Hot Honey Nachos at Subway after a long day of filming".

Why it works

The ad is the creator's own video, tagged as a paid partnership, so it reads as a recommendation. It sells a menu item at a partner, which puts Doritos in front of people who weren't shopping for chips.

See it in the Meta Ad Library ↗
Doritos ad: Spooky Mac O'Lanterns
Running since October 2026

Video ad (still frame) · Facebook + Instagram

Spooky Mac O'Lanterns

👻 Your new Halloween favorite. Get the recipe and add every ingredient in seconds.

CTA: Shop now

Hook: A green spooky frame with "25 minutes at 375°F" and the title "Spooky Mac O'Lanterns".

Why it works

A recipe gives people something to make, and putting the oven time up front makes it look easy. The copy promises you can add every ingredient to your cart in seconds, so the recipe turns into a shopping list.

See it in the Meta Ad Library ↗

Patterns across these Doritos ads

  • Tie the snack to the event. Almost every ad pairs Doritos with watching the race, so the bag becomes part of the ritual.
  • The bag is the hero shot. Packs are held up to the camera or shown full frame, with the F1 car printed right on them.
  • Copy that teases. Lines like "patience is a virtue, said no one ever" talk to the viewer like a friend would, rather than a brand.
  • Partners carry the US ads. A creator's Subway video and a recipe ad put Doritos inside someone else's content.

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FAQ

What kind of ads does Doritos run on Instagram?

Short vertical videos and product shots, mostly tied to an event or a season. The current set leans on Formula 1 in Mexico, with partner content and recipes in the US.

Does Doritos still make funny ads?

Yes, though on Meta the humour lives in the copy more than in big productions. The F1 ads tease viewers about impatience and dare them not to let the brand down, which keeps the Super Bowl spirit in a few words.

How can a small brand copy doritos' ads?

Attach your product to a moment your buyers already have, like game night or a race weekend. Show the pack clearly, write the caption the way you'd text a friend, and give people a small reason to act, such as a giveaway.

Why are some of these Doritos ads in Spanish?

Doritos Mexico is the most active Doritos advertiser in the Meta Ad Library right now, so most current examples are in Spanish. We quote the copy in English in the notes under each ad.

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Ads are from the public Meta Ad Library and belong to their respective brands. They are shown here for study and commentary. We do not know any advertiser’s spend or results, so we never quote them.